AKQA has hired Sung Chang as the creative lead on Verizon Wireless, for which AKQA has been named a strategic digital partner. Chang will be based in AKQA’s New York office and report to chief creative officer Rei Inamoto.
Chang has been in the advertising, digital & design space for more than 15 years leading creative teams, building new service offerings, and helping brands embrace and integrate digital to enable them to better communicate and connect to their customers. Most recently, Chang was executive creative director/sr. partner at Ogilvy & Mather worldwide, leading creative for Motorola, Nestlé and Castrol EDGE. During his eight-year tenure at Ogilvy, he managed a multi-disciplinary team and helped to expand the company’s digital offerings while working with clients that include American Express, Cisco and SAP.
Prior to Ogilvy, Chang helped build digital agency Red Sky Interactive, working with clients such as Sony, Nike, Kraft, Time Warner and PaineWebber. He also helped pioneer interactive TV at NBC Television, building out its Enhanced Broadcast Group.
Chang’s work has earned numerous industry awards for creativity and strategic effectiveness, including Cannes Lions, Effies and Clios. Aside from his agency roles, Chang works with students to develop the next generation of industry talent. He has taught architecture and studio classes at Columbia University and the Miami Ad School.
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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