By Sandy Cohen, Entertainment Writer
PARK CITY, Utah (AP) --As the Sundance Film Festival kicked off on Thursday, founder Robert Redford weighed in on the controversy over the lack of diversity this year among Oscar nominees in acting categories.
"I'm not focused on that part," the two-time Oscar winner said. "To me, it's about the work, and whatever reward comes from that, that's great. But I don't think about it."
Sundance has always embraced diversity because of its independent nature, he said, declining to address how mainstream Hollywood might replicate those demographics. This year's Oscar nominees include only white actors and actresses. Jada Pinkett Smith, Will Smith and Spike Lee, a winner of this year's Governors Award, have said they will skip the ceremony.
"Diversity comes out of the word independence. Basically, that's the principal we operate from," Redford said of Sundance, where such filmmakers as Ryan Coogler ("Creed") and Cary Fukunaga ("Beasts of No Nation") honed their craft and premiered early work. "Diversity comes out of that. It's an automatic thing. If you're independent-minded, you're going to do things differently than the common form."
Sundance Institute director Keri Putnam said part of the organization's mission is to discover new voices "from across the spectrum of our society."
"Together with a lot of organizations like ours whose job it to support and find new storytellers, we do provide a really great pipeline of talent into the mainstream," she said. "We have a seat at that table in terms of providing a voice, a constructive voice, to the decision makers to say, 'hey, take a look at this range of talent.'"
This year's festival includes 123 feature films chosen from more than 12,700 submissions. Forty-nine are from first-time filmmakers.
The festival's documentary slate continues to expand. Redford included non-fiction films in the festival from the start to "create a platform to elevate documentaries and see they're much closer to narrative films."
Celebrated documentarians such as Werner Herzog and D.A. Pennebaker are premiering their latest films at the festival this year. Lee will unveil his documentary about Michael Jackson on Sunday. Emerging filmmakers, meanwhile, are addressing such issues as gun violence and access to abortions in the U.S. in their films.
This year also marks the 10th anniversary of the festival's New Frontiers section, which celebrates the intersection of technology and storytelling. And this year, it's all about virtual reality, said festival director John Cooper.
"It just kept coming and kept coming and it's fascinating," he said. "I was slightly a little bit of a nay-sayer about it, until you start putting on that headset and going into these realities that are so moving."
With the ongoing expansion of the festival over its 30 years, what keeps it in Park City?
Joked Redford: "Missionaries."
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More