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    SunAmerica’s “Safety”

    By SHOOT StaffUpdated:No Comments1564 Views
    --

    In SunAmerica’s :30 "Safety," your retirement plan-as embodied by a guy sporting a red tee-shirt reading "retirement"-is acting strangely. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    SunAmerica.

    PRODUCTION CO.

    House of Usher Films,

    Santa Monica.

    Kinka Usher, director; Nicola Pecorini, DP; Taylor Ferguson,

    executive producer, Karen Rohreacher, producer.

    Shot on location in Los Angeles.

    AGENCY

    Deutsch LA.

    Eric Hirshberg, executive VP/

    executive creative director; Karen Costello, VP/associate creative

    director; Chris Ribeiro, associate creative director; Martin Dix, senior copywriter; Mick Kuisel, senior art director; Tracy Jones, producer; Kevin Batten, associate producer.

    EDITORIAL

    Nomad Editing Company,

    Santa Monica.

    Glenn Martin, editor; Steve Miller, assistant editor; Susye Idema,

    executive producer, Shannon

    Preece, producer.

    POST

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist; Shane Harris, assistant colorist; Missy Papageorge, producer.

    Sea Level, Venice, Calif.

    Ben Gibbs, Inferno artist, James Bohn, online editor/Fire artist;

    Celest Gilbert, producer.

    VISUAL EFFECTS

    Brand New School,

    Santa Monica.

    Ben Go, designer/animator; Matthew Marquis, executive producer.

    Imaginary Forces, Hollywood.

    Michael Riley, art director; David Clayton, designer; Mike Townsend, animator.

    AUDIO POST

    POP Sound, Santa Monica.

    Loren Silber, mixer, Philip Hamilton, assistant mixer, Susan Harshman, producer.

    MUSIC

    HUM Music+Sound Design, Santa Monica.

    Jeff Koz, creative director; Garron Chang, composer; Ceinwyn Clark executive producer.

    SOUND DESIGN

    Nomad Editing Company.

    Francois Blaignan, sound designer, Farrah Tampoya, assistant sound designer.

    Category:Top Spot of the Week



    Nike’s “So Win” Wins Super Clio

    Monday, February 10, 2025

    Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.

    As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.

    The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More

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