An independent study by the Carmel Group, a consultancy company that researches the media marketplace, projects that revenue generated by digital video recorder (DVR) sales will triple in 2010. The study forecasts that sales of DVRs, related software and services will amount to some $1.3 billion, three times the ’05 total of $375 million. In line with this, household penetration will steadily increase. DVR users will grow to 41 million households in the U.S.–that’s 37 percent of American TV households–by ’08. Looking further ahead to ’10, the projected total is 56 million or 49 percent of U.S. households. At the end of ’05, according to the study, there were 16 million DVR users, a tally that translates to 14 percent of U.S. TV households. Among the companies that will show the greatest increase in DVR sales are: Scientific-Atlantic, the number two U.S. maker of TV set-top boxes; Motorola, the world’s second largest mobile phone maker; and EchoStar, the number two U.S. satellite TV provider. DVR usage carries potentially profound implications for the advertising industry as the technology has the capability to skip right past commercials. However, on the other hand, ad-friendly initiatives are starting to be instituted by companies like TiVO, generally acknowledged as the pioneer of DVRs.
“A Complete Unknown,” “Wicked,” “Sing Sing,” “Baby Reindeer” Among Guild of Music Supervisors Award Winners
The Guild of Music Supervisors held its 15th annual awards ceremony on Sunday night (2/23) at the Wiltern Theatre in L.A., honoring the best achievements in music supervision and songwriting with feature category winners including “Wicked,” “A Complete Unknown,” “I Saw the TV Glow” and “Sing Sing.” Among the TV category winners were “Baby Reindeer,” “English Teacher” and “Agatha All Along.”
Stephen Schwartz was awarded the Icon Award to celebrate his contributions to the music and film industry. Schwartz performed his song “Beautiful City” on stage from his musical “Godspell.” Music producer and supervisor Bonnie Greenberg took to the stage to accept the Legacy Award for her outstanding career in music supervision. Music supervisor and executive at EA Games Steve Schnur won the most awards for the evening with two wins for his work on video games EA Sports FC 25 and Dragon Age: The Veilguard.
Keeping their promise of live performances from Best Song nominees, Oscar-nominees Abraham Alexander & Adrian Quesada performed their nominated song “Like a Bird” from “Sing Sing,” which took the prize for Best Song Written and/or Recorded for a Film. Danielle Ponder performed her nominated song “Egún” from Apple TV’s “Manhunt,” and the artist Role Model gave a rousing performance of their song “Sally, When The Wine Runs Out” as the Spotlight artist of the evening.
The complete winners list for the 15th Annual Guild of Music Supervisors Awards is as follows.
FILM
Best Music Supervision in Major Budget Films
Maggie Rodford - “Wicked”
Best Music Supervision in Mid-Level Budget Films
Steven Gizicki - “A... Read More