Video Streaming On The Rise A recent report from Research and Markets, “Streaming Media Market Growth: 2005-2010,” says that video streams viewed rose, as compared to the prior year, by 50.2% in 2005 to 17.95 billion across all sites and networks, including free (ad-supported) and subscription video streams.
There were several reasons cited for the growth in video streams served. The first was increased broadband connections at the residential level. Also cited were more promotional initiatives by sites, networks and channels to increase awareness of broadband content and increase stream counts and available inventory to additionally attract ad dollars. Ongoing innovation at the application level also contributed to the growth.
Broadband streams (100 Kbps and above) made up 84.9% of total streams served in 2005. Music videos commanded the largest share of streaming video usage online in 2005, capturing 45.6% of total views.
In 2006, video streams are forecast to grow by 32% to more than 23 billion served. The following year, 2007, video streams are forecast to grow by another 26% to more than 29 billion served. (source: Research and Markets: www.researchandmarkets.com)
NEWS SOURCES
A Harris Interactive nationwide poll in January shows that seven in 10 adults in the U.S. watch broadcast news at least several times a week while two in five adults say they listen to satellite radio programming or read a national newspaper as often.
The report shows that while broadcast television news appears to be the most popular medium that people sought out, 64% of adults also get their news several times a week or daily by going online to get news, 63% read a local daily newspaper, 54% listen to radio news broadcasts, 37% listen to talk radio stations, 19% listen to satellite news programming, and 18% read a national newspaper.
People who are 59 years old or older are most likely to rely on more traditional media outlets for information. At least eight in 10 (88%) report watching local broadcast news, watching network broadcast or cable news (88%), or reading a local daily newspaper (80%) several times a week or daily.
Those who are 40 to 58 years old use the most varied types of media, with at least one in five using each medium examined several times a week or daily. Sixty-eight of those 40 to 58 years old and 70% of 28 to 39 year olds are most likely to go online for news.
Those who are 18 to 27 years old, and termed Echo Boomers, are the least frequent users of media, with about half or less getting information several times a week or daily from each of the media types measured. (source: Center for Media Research: research@mediapost.com)
RADIO RALLY The Radio Advertising Bureau (RAB) Radio Revenue Index of more than 150 markets shows that radio moves into 2006 with a 6% increase in national ad sales figures for January when compared to the same month from 2005. Local radio revenue was down 1% this January compared to last January. The largest gain in radio was from non-spot revenue, which was up 10% in January 2006 compared to the same month in 2005.
For the proper perspective on the intermediate and long-term growth of the radio industry, the Radio Advertising Bureau Ad Sales Index equates base year 1998 to 100 with the following results for January 2006 compared to the same month last year. Local Revenue (down 1%) has a local ad sales index of 141.8, National Revenue with 6% growth is at 170.9, Local and National Revenue is up 1% with a combined ad sales index of 146.7. The grand total revenue is up 1%. (source: Center for Media Research: research@mediapost.com)
HEALTHY ATTITUDE A recent study titled “Healthy Eating: Impact on the Consumer Packaged Goods Industry” by Harris Interactive– found that almost two-thirds (64%) of U.S. adults consider themselves healthy eaters and almost half (45%) say they follow some type of health-conscious diet.
Adults with incomes that are more than $75,000 are most likely to consider themselves to be health eaters (74%). Adults with college experience (23% of those with some college experience and 28% of those with a college degree or more) are much more likely than those with a high school education or less (12%) to say their typical diet can best be described as a “balanced diet.”
According to the Harris Interactive– survey, which was conducted online from January 3 to 10, 2006, among 1,040 U.S. adults, 50% say they sometimes buy organic foods. Adults that are 35 years old and older are much more likely (46%) than those 18 to 34 (22%) to say the main reason they purchase organic food is because they are void of pesticides and preservatives. Thirteen percent of those 18 to 34 report that they buy organic food mainly because it makes them feel more environmentally responsible; however, only three percent of adults aged 55 and older cite this as their main reason for buying organic goods.
According to the Harris Interactive survey, U.S. organic sales have grown 20% or more annually in recent years and half of all U.S. adults say they sometimes buy organic foods. (source: Harris Interactive Inc. All rights reserved: www.HarrisInteractive.com)
