TBWA’s Digital Arts Network has appointed Stuart Sproule as president, charged with overseeing worldwide operations and growing global digital accounts.
Sproule joins Digital Arts Network from AKQA, where most recently he headed up international operations and talent. Previously, he served as the managing director of AKQA’s San Francisco office for seven years, and its Shanghai office for five years. While at AKQA, Sproule worked with clients including Target, Visa, Verizon, Unilever and Charles Schwab.
TBWA’s Digital Arts Network was launched in June 2012 as the unification of TBWA’s existing digital entities under one brand. Since its formation, Digital Arts Network has successfully rolled out in 18 TBWA markets across six continents and today comprises over 700 people. Since the launch, all offices have experienced new business wins and organic growth from existing clients – both independently and as part of an integrated TBWA offering. Campaigns have launched in the past six months around the network for clients including adidas, McDonald’s, New Zealand Tourism, Nissan, OPI Nails and The Grammy Awards
“I’m incredibly excited to be joining TBWA’s Digital Arts Network, especially at this time; to take it from its launch phase, during which local offices have successfully established themselves digitally in market, to now take Digital Arts Network to the next important stage, its global evolution,” commented Sproule on his new appointment.
Sproule joins Digital Arts Network on March 1 and will be based in New York.
“Captain America” Plummets In 2nd Box Office Weekend; Neon Shines With “The Monkey”
"Captain America: Brave New World" soared on opening weekend, but crash-landed in its second go-around with audiences. "Brave New World," the latest sign that the Marvel machine isn't quite what it used to be, remained No. 1 at the box office in its second frame with $28.2 million in ticket sales, according to studio estimates Sunday. But after a debut of $100 million over four days and $88 million over three days, that meant a steep drop of 68%. While blockbusters often see significant slides in their second weekends, only two previous MCU titles have fallen off so fast: 2023's "The Marvels," which fell 78%, and 2023's "Ant-Man and the Wasp: Quantumania," which dropped 70%. The Anthony Mackie-led "Captain America" installment has been slammed by critics, and audiences also have graded it poorly, with a "B-" CinemaScore. "Brave New World," which fans had hoped would right the Marvel ship, has been largely met as another example of a once impenetrable brand struggling to recapture its pre-"Avengers: Endgame" aura of invincibility. Still, "Brave New World" has quickly grossed $289.4 million worldwide, with international sales nearly reaching $150 million. And with few big-budget offerings arriving in theaters in the coming weeks, it will have scant competition through much of March. The biggest new release of the weekend was Oz Perkins' "The Monkey," the director's follow-up to his 2024 horror hit, "Longlegs." Adapted from a Stephen King short story, "The Monkey" opened with $14.2 million for Neon, the second-best debut for the indie distributor. The best? "Longlegs," which launched with $22.4 million. Neon had much to celebrate over the weekend. Its top awards contender, "Anora," by Sean Baker, continues to gather momentum into next Sunday's Academy... Read More