By BY CAROLYN GIARDINA
NEW YORK-Editor Stu Eisenberg has joined Ruff House Editorial, the New York-based shop that last fall changed its name from A Cut Above Editorial.
Eisenberg spent the past four years editing at The Pi Edit Company, New York. Previously, he spent 11 years editing at Dennis Hayes & Associates, now closed.
Among Eisenberg’s most memorable spots are award-winning comedic classics from Cliff Freeman and Partners, New York, including "Most Wonderful Time," a back-to-school ad for Staples, and "Nunzio" for Little Caesars. Another notable Eisenberg-edited spot is "Night Club" for Diet Coke via Lintas: New York (now Ammirati Puris Lintas), which features Elton John.
Eisenberg intends to continue to focus on comedic work. His clients include Drakes via Campbell Mithun Esty, Minneapolis, and Planters Peanuts via Foote, Cone & Belding, New York. Eisenberg’s first assignment at Ruff House was "First Skate," a Dannon Yogurt spot via Young & Rubicam, New York. It was not yet airing at press time.
Ruff House moved into new quarters last fall-part of the attraction for Eisenberg. "The place is absolutely beautiful and has a small, intimate atmosphere," he said, "in addition to which [partner/editor] Bob De Rise has a sterling reputation in the business and does great work and attracts great people."
Eisenberg is the third editor at Ruff House, joining De Rise and partner/editor John Monte.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More