Anonymous Content has signed director Elena Petitti di Roreto for commercial and music video representation in the UK. This marks her first U.K. representation; she continues to be handled in the U.S. by Epoch Films. Known for building layered, imaginative narratives for commercials and fashion films, Petitti di Roreto has brought her strong attention to aesthetics–details, light and composition–to projects for worldwide brands including Hennessy, Bottega Veneta, Valentino, Hugo Boss, Vogue Italia and i-D. Currently based in London, Petitti di Roreto began her career as an editor at Milan-based production company Collateral Films. She took on the role of art director for the company within a year, later moving on to become a freelance art director and director. In the relatively short time she’s been directing, her work has already won several awards, including Best New Italian Film at the Fashion Film Festival Milano in 2016 and 2018….
PRETTYBIRD has added director Jason Bock to its London roster. Originating from New Zealand, Bock has a background in art, design and visual effects, and his work possesses a strong emphasis on aesthetics, blurring the lines between the genres of music video, short films and commercials. He likes to twist concepts and visuals to create an unorthodox form of storytelling. Bock recently directed the ”Cruel” promo for electronic heavyweights “Mt Eden,” which was awarded “Best Narrative” at the Berlin Music Video Awards this year. Crossing the boundary of film and music video, he spent a month shooting the “Mt Eden” project in an isolated village in Indonesia. The entire performing ensemble consisted of non-actors, street casted from the village, imbuing the film with a sense of realism and authenticity. Bock’s “Feeling Free” for “Leisure” has just won Best Video at the Clipped Music Video Festival. “Leisure” is a series of portraits showing an eclectic nudist colony finding solace in a world which is at once both utopian and dystopian…..
