Director Glen Matthews has joined the roster at year-old Toronto production studio Undivided. He had most recently been working independently in Canada and prior to that was repped by Clark Stanley. Matthews is not repped in the U.S. A native of Nova Scotia, Matthews spent 10 years as an actor before deciding to pursue a career behind the camera, specializing in short-form video content that encompasses commercials, documentaries, and short films. While bringing a comedic sensibility to Undivided, Matthews is equally adept at both drama and horror. Across his more than 20 projects, he has demonstrated an innate ability to easily break down common issues and incorporate dramatic undertones that make the hero’s tragedy more relatable. In addition to commercial work with brands like Curling Canada, Red Bull, and Ring of Honor, Matthews has earned accolades for his short films including Teething which was selected for Bell Media’s “Shorts to Features” program and was one of the nominees in the Best Short Film category at the Directors Guild of Canada’s 19th annual DGC Awards last year. The film, which follows a disgruntled janitor working to protect an orphaned baby from feral vampires, is currently in the early stages of being turned into a full-length feature. His debut short Room Service, which told the story of a woman confronting her husband’s mistress, was a finalist for CBC’s “Short Film Face-off” in 2012, while his second film, Saving Face, was chosen by Telefilm Canada to play at “Not Short on Talent,” an international showcase held annually in France….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More