Wilson Mateos has joined Leo Burnett Tailor Made (Brazil) as creative VP. Mateos had been at David&Goliath L.A. where he acted as creative director, leading projects for Kia Motors and Universal Studios, among others. Earlier he was at 180LA. Mateos returns to Brazil where he had a track record of 25 years at varied agencies. He was a copywriter at FCB, Lew Lara TBWA, F/Nazca Saatchi & Saatchi and AlmapBBDO, creative director at NeogamaBBH, Y&R, DM9DDB and CuboCC as well as creative VP at Fischer….
Entertainment marketing agency Mob Scene has acquired social media branding experts and new media content creators Gin + Tonic Labs. The announcement was made by Thomas Grane, CEO, Mob Scene, and Mike Spitz, president/founder, Gin + Tonic Labs. Now a division of Mob Scene, Gin + Tonic Labs (G+T) is an entertainment company that provides its clients–entertainment properties, performing artists and emerging brands–with the ecosystem necessary for reaching today’s global online marketplace via social influencers, social media and new media. Gin + Tonic provides services such as branding, design, video production, photography, talent development and management….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More