Marina del Rey, Calif.-based production company Backyard has signed director David Tindale for U.S. commercial representation. He has extensive experience as in-house creative director on the agency and brand side, and then migrated into directing. After kicking off his career in marketing, he began working as an in-house creative director where he often took the responsibility of directing the concepts that he crafted. After the viral success of several of his original films, he quickly caught the attention of top snowboarding brands and began directing original content for Burton and Forum Snowboards, including helming Burton’s 2012 feature film Thirteen. After committing to directing full time, Tindale created commercial campaigns and online content for such brands as Audi, Volkswagen, JetBlue, YouTube, Target, Red Bull and ESPN….
Not To Scale, a film and animation content studio, has added director Kris Merc to its roster for representation worldwide. His credits include music videos for acts such as De La Soul, Spirit Animal, and Joey BadA$, and ads for brands including HTC, Ziploc, Reebok, Nintendo, Coke, IBM, MTV and the NBA. Merc’s work spans varied forms of animation as well as live action. Prior to Not to Scale, Merc directed at 1st Ave. Machine, Humble, and Chrlx….
Valiant Pictures, launched five years ago in New York by director/producer Vincent Lin and producer Matthew D’Amato, has expanded its roster with the addition of directors Masood Ahmed, Jess dela Merced, the helming team Good Content, Justin Meredith, Philippe Tremblay-Berberi and Troy Ward….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More