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    Street Talk for October 6, 2017

    By SHOOTUpdated:No Comments4644 Views
    David Cranor (l) and Gillian Marr of The Helm

    Instant Karma Films, an L.A.-based TV commercial and digital content production company, has added British born director David Masters to its roster. Masters’ work spans multiple genres which include comedy, visual storytelling, documentary/real people and long form narrative. Credits include such clients as Nokia, Golden1 Credit Union and the Canadian Cancer Society….

    Canadian production veterans David Cranor and Gillian Marr have launched The Helm, a full-service commercial production company based in Toronto. The new venture–headed by EPs/managing directors Cranor and Marr–opens with a directorial roster that includes the duo A+B (Sune Lykke Albinus and Mikkel Bllabjerg), Trevor McMahan, Robin Hays, Tim Abshire, Philip Andelman, Joe Schaak, Tarik Karam, Noah Paul, Borgato & Berte and Wayne Craig….

    During last week’s 2017 NAMIC Excellence in Multicultural Marketing Awards, the Burrell Comcast team won a total of nine awards for its Black History, MLK, Holiday and Acquisition creative. Three of the awards garnered by Chicago agency Burrell were for 1st place with “Celebrating Women Behind the Scenes” honored twice–in the Marketing Tactics TV and Out of Home categories–and “Tune In” scoring for Marketing Tactics-Radio….

    Category:Street Talk
    Tags:David CranorDavid MastersGillian MarrInstant Karma FilmsThe Helm

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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