Mar Frutos and Chiky Cáceres have been named chief creative officers of el taier DDB Centro, an agency ranked #1 in the Effie Effectiveness Index for Guatemala. Frutos and Cáceres are a multidisciplinary Spanish creative duo who have been working in communications for more than 20 years and are familiar with different agency models, in different cultures and countries. They previously worked in Perú as CCOs at Pragma, a Peruvian agency that became part of DDB, and later at Y&R Colombia as creative VPs….
Independent full-service production studio Oak Leaf Productions (OLP) has promoted Daniel Marin to president. Marin, who joined the bicoastal, minority-owned company in June 2021 as head of production, has successfully enhanced and expanded OLP’s services beyond its postproduction origins. Marin, who reports to OLP founder and CEO John Gallegos and is based in Huntington Beach, Calif., oversees a wide range of services, including content production, postproduction, as well as innovative solutions like AI-generated marketing campaigns. Under his guidance, OLP’s production capabilities and studio space have expanded exponentially. Since June 2021, OLP’s revenues have grown by 40%. Noteworthy new clients, such as luggage maker Travelpro and Italian coffee company Massimo Zanetti, have joined its roster. Marin and Gallegos are collaborating on the design and build of a new, state-of-the-art production studio in Huntington Beach. The space will have dedicated areas to film, record audio, mix, edit and deliver on additional production needs. Additionally, OLP is building a new production space in New York City. Both studios are expected to be complete by early 2023. At the same time, Marin is growing OLP’s team by bringing in experienced house editors, producers, motion graphics animators and other production experts. Prior to joining OLP, Marin–a marketing and media industry veteran with more than 20 years’ experience–built and led production at firms within Publicis, WPP and most recently at JOAN….
