Craft, a global marketing production and adaptation agency that is a division of McCann Worldgroup, has made key hires and promotions in its New York and Boston studio locations. Shay Fu has been promoted to North America head of studio operations, Craft; Michael Marsan joins as director of operations, sales & marketing, Craft Translation; and Brian Distefano has been appointed managing director, Craft Boston, which was added to Craft’s global network of core studios in July. Fu, previously EVP/head of integrated operations, Craft New York, will extend her role to oversee production operations in the U.S. and Canada as head of studio operations across Craft’s North America network. Marsan brings over 20 years’ experience, having held senior management roles at leading global translation and transcreation houses. Distefano will be responsible for all functions of the Craft Boston office including creative and production services. Distefano began his career as a copywriter at Staples, Inc., rising to group creative director. Craft expanded its relationship with Staples earlier this year by integrating the retailer’s in-house creative and production services department into its operations, adding Craft Boston to its global lineup of core studios….
Director John Poliquin has joined production house Derby. Known for combining live action and motion graphic techniques, Poliquin has turned out work for the likes of GQ, D’dรฉcor, Wilhelmina Models, Norman Ambrose, Tribeca Film, Warner Music, Interscope Records, Universal Music, S’well, Nestle Purina, Blistex and Lubriderm. He got his start in the business by directing more than 60 music videos for artists including Carly Rae Jepsen and Walk Off The Earth. Poliquin has since garnered a number of industry accolades, including MTV’s MuchMusic award; “Best Short Film” at the Calgary International Film Festival for Inside Charlie; and last year’s S’well campaign, “Hydration Magic”….