Register

    Street Talk for October 21, 2016

    By SHOOTUpdated:No Comments2685 Views
    Quiver's Graham Budd
    --

    The Shipyard, an independent marketing consultancy, re-launches Revolocity with a new studio facility designed to apply equal doses of math and science to the art of its development and creation of multi-format content. The 6,000-square-foot interconnected studio and ideation space is located in Evergreen, Colorado. It was designed to accommodate the growing demand for content creation that has become a critical and often primary source of communication for brands, creating richer, more emotional connections with their target consumers. Revolocity was acquired by The Shipyard in February 2016.  It develops and produces content campaigns with its group of specialists ranging from creative, production, talent casting and editing—deployed on hundreds, sometimes thousands of platforms. The company was founded by former Hatch Entertainment EP Mike Long and former Engauge CCO Michael Bednar. Long now serves as chief content officer and Bednar as CCO for both The Shipyard and Revolocity. The Shipyard was founded in 2013 by industry veteran Rick Milenthal, who was CEO of digital agency Engauge, now a part of Publicis Groupe. Shipyard also recently acquired West Coast ad agency O’Leary and Partners. Clients include AEP–American Electric Power, Arnold’s, Nature’s Harvest, Nationwide, Jibo, Scott’s, Fantastic Sam’s , WD 40, Orange County Credit Union and Co-op Financial services.

    Former Jam3 EP Graham Budd has launched Quiver, a Toronto-based integrated production management company. Quiver’s family of shops includes specialists in interactive production and design, virtual reality and augmented reality, mobile games and apps, installations, live events, stunts, live-action and animation. The roster includes global companies such as Jam3, Plan8, Apollo, as well as Canadian shops 1One Productions, Globacore, Makers, Meld, VAPR, Morrison, IAM STATIC and Sugar Media. Quiver is currently working on projects with ad agencies Cheil Canada and Sid Lee and is producing a brand-integrated documentary series for Bell Media called Unclimbed, and presented by Jeep…. 

    Tags:Graham BuddQuiverRevolocityThe Shipyard



    Growth Brings Growing Pains–and Bots–To Bluesky

    Sunday, December 22, 2024

    Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.

    The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.

    But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.

    The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.

    Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.

    "They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More

    MySHOOT Profiles


    Add A Comment