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    Street Talk for October 21, 2016

    By SHOOTUpdated:No Comments2666 Views
    Quiver's Graham Budd
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    The Shipyard, an independent marketing consultancy, re-launches Revolocity with a new studio facility designed to apply equal doses of math and science to the art of its development and creation of multi-format content. The 6,000-square-foot interconnected studio and ideation space is located in Evergreen, Colorado. It was designed to accommodate the growing demand for content creation that has become a critical and often primary source of communication for brands, creating richer, more emotional connections with their target consumers. Revolocity was acquired by The Shipyard in February 2016.  It develops and produces content campaigns with its group of specialists ranging from creative, production, talent casting and editing—deployed on hundreds, sometimes thousands of platforms. The company was founded by former Hatch Entertainment EP Mike Long and former Engauge CCO Michael Bednar. Long now serves as chief content officer and Bednar as CCO for both The Shipyard and Revolocity. The Shipyard was founded in 2013 by industry veteran Rick Milenthal, who was CEO of digital agency Engauge, now a part of Publicis Groupe. Shipyard also recently acquired West Coast ad agency O’Leary and Partners. Clients include AEP–American Electric Power, Arnold’s, Nature’s Harvest, Nationwide, Jibo, Scott’s, Fantastic Sam’s , WD 40, Orange County Credit Union and Co-op Financial services.

    Former Jam3 EP Graham Budd has launched Quiver, a Toronto-based integrated production management company. Quiver’s family of shops includes specialists in interactive production and design, virtual reality and augmented reality, mobile games and apps, installations, live events, stunts, live-action and animation. The roster includes global companies such as Jam3, Plan8, Apollo, as well as Canadian shops 1One Productions, Globacore, Makers, Meld, VAPR, Morrison, IAM STATIC and Sugar Media. Quiver is currently working on projects with ad agencies Cheil Canada and Sid Lee and is producing a brand-integrated documentary series for Bell Media called Unclimbed, and presented by Jeep…. 

    Tags:Graham BuddQuiverRevolocityThe Shipyard



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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