Director Jack Weatherley has signed with Believe Media for commercial representation in the U.K. and Europe. In most of his spot work, Weatherley captures cinematic performances from high-profile athletes such as Cristiano Ronaldo, Lionel Messi, Paul Pogba, Mo Farah and Paula Radcliffe. Being an ex-rugby player with Premiership team Exeter Chiefs, Weatherley understands the training, commitment and dedication it takes to be at the top of your sporting game. In his work for UEFA’s multi award-winning equality campaign, Weatherley captures local grassroots heroes as well as the world’s greatest players; he focuses on the unknown players equally to the stars–emphasizing that out on the pitch, we’re all footballers and we all deserve the same respect. The work won the Grand Prix at the Sportel sports marketing awards. In his most recent work for Facebook, Weatherley explores the physical preparation currently underway all over the world in the countdown to the 2020 Tokyo Olympics. The hero film “Anthem” is fast paced, energetic and transports the viewer into the training process of Olympians….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More