BRW FILMLAND Los Angeles has signed director Axel Laubscher for U.S. commercial representation. Coming to BRW from Hungry Man, the German-born director has helmed campaigns for international brands such as Volkswagen, E*Trade, PlayStation, Mercedes, Allstate, McDonald’s and Coca-Cola. After earning a Film degree from NYU’s Tisch School of the Arts, Laubscher settled down in Stockholm, Sweden, and launched commercial production company Social Club with fellow director Henrik Lagercrantz in 2002. Laubscher’s international commercial work has earned honors from Cannes Lions, D&AD, Epica, LIA and Eurobest. Recently, he worked on a project for BYGGMAKER that followed the company’s history in film from the 1890s to present day, based on a variety of archived footage. Rather than shooting on digital and attempting to recreate the film look of different eras in postproduction, he chose to film with the equipment of each era including crank-up cameras, 16mm, 35mm, reversal, positive and VHS….Integrated production company ACNE has signed international comedy director Nicolas Iyer. Iyer’s work also has some daring elements–his AICP Show-honored spot for Oxygene Perfume was filmed completely underwater, and his 2014 World Cup campaign for Samsung took him to the slums of Rio de Janeiro. His credits also span campaigns for such brands as Snickers, Sprite, Big Red, McDonald’s, Seat and Time Warner. Iyer began his career creating visual treatments for feature film directors including Martin Campbell, Pierre Morel, Vincent Ward, James McTeigue, and Marcus Nispel….The NY office of global creative agency Sid Lee has promoted Dan Brooks and Daniel Chandler to co-executive creative directors. Over the past five years, Brooks and Chandler have been one of Sid Lee’s most prominent creative teams. At present they are leading creative for Sid Lee NY’s clients including Absolut, Facebook and Intel….
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More