Abbie Baehr has been appointed chief strategy officer of VMLY&R’s New York office, which maintains a client roster that includes Dell, New Balance, Coca-Cola, Colgate, Advil and Ford. Baehr will report to Ian Davidson, chief strategy officer, North America. Over the course of her career, Baehr has worked across brands such as Coca-Cola, American Express, Verizon, Walmart, Microsoft and Diageo. Her work has been celebrated by top industry shows including the Effies and Cannes Lions. She joins the agency from Crispin Porter + Bogusky New York where she served as chief strategy officer of North America. Prior to that, she served in a number of strategy roles at McCann Worldgroup….
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Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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