Major changes are being enacted in The Advertising Club of New York’s International ANDY Awards, including throwing out categories and eliminating duplicate wins. The ANDYs are going back to basics by saying that if you have a great idea, you don’t have to pay additional dollars to enter it in each separate category–a great idea is a great idea, and should be able to stand on its own against any category. Enter one idea, one time, and be eligible to receive one ANDY Award from an integrated cross-discipline jury of the top creatives in the ad industry. Though categories are being eliminated, the following areas of recognition will remain for entries: Distinction for Craft; Socially Conscious Ideas; RESET (innovative or groundbreaking ideas); The Bravery Award (best examples of creative/marketer collaboration); and Student Work. Also the ANDYs will provide a first-time intimate look inside the jury room. The ANDYs will capture shareable video content of key judging sessions as an educational opportunity to hear from some of the most respected executives in the business. This will lift the veil of secrecy and make what goes on in judging rooms fully transparent. These changes in the ANDYs came at the recommendation of a Creative Council consisting of some of the industry’s most high-level and respected creative executives, including Eric Silver of McCann NY, Colleen DeCourcy of W+K NY, Andrew Keller of Facebook, John Patroulis of Grey NY, Elvis Chau of Anomaly, Shanghai, David Nobay of Marcel, Sydney, Laura Jordan Bambach of Mr. President, London, Jaime Robinson of Joan NY, Jeff Kling of Fallon, Minneapolis, and Pete Favat of Deutsch North America. Favat is Deutsch’s North American CCO and the chair of the 2017-’18 ANDYs jury….
Innovation agency T3 has brought Jack Lynch on board as chief intelligence officer. T3’s first-ever CIO, Lynch will be based out of Chicago and report to Ben Gaddis, president of the Austin, Texas-headquartered agency . T3 is known for building useful brands through human-centered innovation. Lynch will oversee the agency’s data-driven practices, including Data Science, Loyalty and CRM. T3’s recent work with Pizza Hut and 7-Eleven shows how the agency is putting data to work in meaningful ways that drive customer loyalty, and Lynch will build on that foundation. Lynch joins T3 from full-service marketing firm Manifest, where he served as CIO. In this role, Lynch led the Data Science, Strategy and Media practices and was responsible for driving growth for clients by leveraging data to extend the customer-brand relationship across all touchpoints and channels. Prior to this, he served as VP of data science for Razorfish. Lynch brings extensive experience in data science with a background in particle astrophysics to the agency. Lynch was instrumental in launching the Pampers and Miller High Life loyalty programs, the My Special K program, and worked with the CDC to combat childhood obesity via innovative digital marketing programs….
