WoodShop has promoted long-time team member Michelle Pak to creative director/director. WoodShop and Pak unveiled a new Burger King tie-in this month, promoting a chance to win a Sony PlayStation®5 game console. Pak began her WoodShop tenure eight years ago as a designer, working her way up to art director and now creative director/director, proving adept at design and mixed media. Her love for physically making things jump-started her career as an industrial designer where she created high-end products for CB2, Crate and Barrel and Pottery Barn. This paved the way into the world of fashion and cosmetics where she translated her design knowledge into packaging and graphics. Pak’s desire to stay on the cusp of cutting-edge design led her into the fast-paced, motion graphics industry where she could maximize her wide ranging skill set and continuously evolving aesthetic. She soon found her creative home at WoodShop where her passion for all things design could be fostered, working closely with company founders, ECD/director Trevor Shepard and EP Sam Swisher. A graduate of Otis College of Art and Design, Pak freelanced at King and Country, Logan and Mirada, before joining WoodShop…..
Ruben Schreurs has been named to the newly created role of group chief product officer at independent global media and marketing consultancy Ebiquity. Schreurs’ appointment–part of a broader restructuring of the group under new CEO Nick Waters–signals Ebiquity’s focus on scaling the client value of its existing strong product and service set while developing new forward-looking media management solutions to deliver significant value to brand owners. A key part of Schreurs’ role will be developing and launching new products and services for clients looking to increase media effectiveness in a digital media ecosystem that is ever more complex with a myriad of challenges from ad fraud through to viewability, brand safety, and attribution….
Director Mike Egan Joins Good Behavior
Good Behavior, the comedy commercial production outfit recently launched by director Pete Marquis and his partners Victoria Guenier and Adam Lawson, have brought Mike Egan on board as the company’s first director signing. This also happens to be Egan’s first signing for commercial representation; he has been helming spots freelance for almost four years. Egan has a deep affinity for oddball characters who find themselves in unusual circumstances. He likes capturing these characters with simple, yet dynamic images that let them shine through in all their glory and connect with audiences.
“The Good Behavior name is more than just a name,” said Egan. “The things they care about and the things I care about are like a Venn diagram, circles sitting atop one another. And I love the fact that their logo is a baby cherub smoking a cigarette!”
The last two or three years, whenever I found a piece of work out in the world that I loved, when I tried to find out who made it, all roads led to Pete. I’ve been biding my time for quite a while, being very deliberate about my career, building my reel, having lots of conversations in the business. I had faith that the right folks would find me. Good Behavior finally did.”
Marquis said, “After seeing Mike’s work, I got the sense he wasn’t out to make ads for ad’s sake. He’s not going for the easy laugh or cliche construct. His left of center point of view is on full display in his work. And still he’s able to impart originality in a way that enhances the concept without getting in the way of it. I want to see more of Mike’s work out there in the world. And I want to see more of Mike. I’m thrilled to have an excuse to make both those things happen.”
Egan developed his... Read More