New media collective and production company Artists And Derelicts (AND) has signed director Armen Djerrahian. With a talent for photography and film rooted in the urban underground cultures of Paris, Djerrahian brought his passion for writing and directing to New York. Since making the move, Djerrahian has had the opportunity to work with some of the industry’s most iconic artists and brands, including a Vibe Magazine shoot with Usher, a series of short films he wrote and directed for Van Cleef & Arpels and ELLE, and an ad campaign he worked on with Spike Lee, among others. In 2010 he was nominated for a BET “Best Video of the Year” Award for directing R&B artist Melanie Fiona’s video “It Kills Me”…Julia Pepe has joined global editorial company Cutters as a producer in its NY office. Pepe comes over from mcgarrybowen’s Chicago office, where she was an associate broadcast producer. During her nearly three years with the agency, she produced high-profile, cross-media commercial and branded content projects for Cars.com, Disney, Kraft, and Sears. Pepe is also a filmmaker in her own right, having written, produced and directed independent films focused on a wounded Marine and other soldiers returning home from Afghanistan. Her background also includes stints working for various PBS productions, and serving as a reporter in the local NPR newsroom in Washington, D.C….
Adam Gloo Joins Barbarian As Chief Creative Officer
Digital agency Barbarian has named Adam Gloo as its chief creative officer.
With over a decade of creative leadership experience, Gloo has shaped standout work at agencies including VML, 360i/Dentsu Creative, and most recently, SPCSHP (formerly Big Spaceship). During that time, he led teams that developed award-winning campaigns for brands such as Starbucks, Oreo, HBO, Absolut, Vanguard, and Google.
“Great creative work isn’t just about emotional connection--it must also provide real value to audiences. There’s too much noise in the market, and I’m not interested in adding to it,” said Gloo. “At Barbarian, my goal is to foster an environment where smart, unexpected ideas can thrive, and where technology and creativity combine to produce truly standout work. I’ve admired Barbarian since I started in this industry, and I am honored to now share the responsibility of leading it forward.”
Gloo brings a unique perspective to creative leadership, placing a high premium on both the power of curiosity, and the value of clear communication. He believes that curiosity is crucial to maintaining a technological and cultural edge, and that communication has the power to either drive a project forward, or grind it to a halt. Rather than implementing wholesale changes across the agency, he is focused on breaking down barriers to innovation and ensuring that technology serves as a catalyst for Barbarian’s creative work.
“Adam brings the kind of creative leadership that doesn’t just push out work--it pushes brands forward,” said Jeff Blackman, managing director at Barbarian. “He understands how to merge technology and creativity in a way that makes people care and inspires action. His vision will help us break through the... Read More