Senior executives from GSD&M, along with the founders of LatinWorks, have teamed to launch Sibling, an integrated creative and media agency targeting Hispanic millennials. The new multicultural venture will operate out of Austin, Texas, with creative development led by executive creative director Rafael Serrano. Alejandro Ruelas, co-founder of LatinWorks, and GSD&M CEO Duff Stewart will also provide leadership support and guidance. Sibling opens with a client roster that includes Popeyes Louisiana Kitchen and Southwest Airlines, and will seek to grow relationships with new brands and partners….
Jonathan Hooker has launched Oblio, a digital production agency that straddles the line between technology and art. As an inventor and self taught digital artist, Hooker is best known for his ability to execute complex projects with a focus on interactive experiences. Prior to founding Oblio, Hooker was partner and creative director for five years at digital agency The Flock, which he co-founded with Eduardo Valdivieso in 2010. There, the duo produced award-winning work for over 50 major motion pictures, adding Warner Brothers, Sony, Paramount, and other major studios to their client roster. His experience also includes a role as lead developer at Trigger LLC, where as a young up-and-comer, his ambition was rewarded with a number of high profile projects for 20th Century Fox, Dreamworks, Lionsgate Entertainment, and Nike….
