Hecho Studios unveiled its leadership team with Briony McCarthy serving as president. McCarthy joins Hecho's ongoing chief content officer Tom Dunlap and executive creative director Gui Borchert, bringing more than 20 years of creative media expertise to the group. By combining their diverse capabilities, the leadership trio will work together to position Hecho as a creative studio breaking down the walls between creative, production and media. The creative studio is already working with brands spanning entertainment, sports, technology, retail and media. The team recently completed projects for CBS, Google, TOMS, Adobe, Pinterest, Syfy, and NBCUniversal. Alongside its brand work, the company is launching a division dedicated to the development and production of original entertainment with several feature films, TV and streaming projects already underway. Prior to joining Hecho Studios, McCarthy served as president of PHD New York where she delivered breakthrough media strategies for brands such as HBO, Delta Airlines, MailChimp, Ferrero and Old Navy. Dunlap and Borchert previously worked at 72andSunny, as chief production officer and group creative director, respectively. Dunlap has more than two decades of advertising and entertainment experience working with agencies and production companies such as the Ridley Scott Creative Group. Borchert also has nearly 20 years of experience in the industry, during which time he has worked on major campaigns for Starbucks, Google and Nike, among many others….
Identity Signs Tabletop Director Kevan Bean
Production studio Identity continues to ramp up its tabletop capabilities and expand its roster of talent with the addition of director Kevan Bean.
Bean honed his expertise in painting, learning composition, color, and tone before subsequently bringing his distinctive visual flair behind the lens in award-winning campaigns, Super Bowl ads, and spots for the likes of McDonald’s, Subway, Burger King, Olive Garden, and more. “Kevan brings a fresh, innovative approach to tabletop filmmaking that aligns perfectly with Identity’s vision,” says Identity owner/executive producer Joe Masi. “[His] mastery of high-speed cinematography, liquid dynamics, and in-camera effects elevates product storytelling. Kevan’s innovative techniques will enhance our client offerings and his expertise will push creative boundaries, enhance our production capabilities, and evolve into a long-term partnership.”
Driven by the mantra of “just do the work,” which was instilled by his father, directing legend Bob Bean, Kevan Bean found his true calling, which provided him an outlet to see how far technique can be pushed while coming up with new approaches to evolve the genre. From a broader perspective, Bean offers his own viewpoint on how his particular, highly technical discipline has transformed over the years. “Tabletop has undergone a remarkable evolution,” he said. “The fundamentals of capturing food in a way that feels intimate, sensory, and appetizing remain unchanged, but the tools and techniques have advanced dramatically. Advances in motion control, high-speed cinematography, and CGI have expanded the possibilities, allowing us to craft more immersive and emotionally resonant experiences. Yet, at its heart, tabletop remains an art form... Read More