L.A.-based creative advertising agency Battery is offering to create a marketing campaign free of charge for a small Los Angeles County business that is struggling to stay open during the COVID-19 pandemic. Dubbed “An Idea for L.A.,” the initiative calls on local businesses in need to submit a company bio and description of the marketing and business challenges they face. Battery will select the most deserving company, which will get an extreme marketing makeover. “At Battery, we’ve all staked our own careers and livelihoods on the power of creativity to solve big problems,” said Philip Khosid, chief creative officer at Battery. “So we’re stepping up to pay it forward to the city that gave us the opportunity to build the business of our dreams, with the one thing we know works. Because we get it.” Battery’s clients include Netflix and the L.A. Clippers. Right now, countless mom & pop companies and local independent businesses that are critical to the cultural fabric of Los Angeles are scrambling for survival. More than 90% of L.A. businesses employ fewer than 20 workers. It’s home to more minority and women-owned businesses than any other city in the country. The lucky few who were able to get small business emergency loans under the Paycheck Protection Program cannot spend it on marketing.
WHO CAN ENTER AN IDEA FOR L.A.:
- 1. A local business, established in L.A. County
- 2. Family/Employee owned and operated
- 3. Actively involved in giving back to the community
HOW:
- In 500 words or less describe your business, the challenges it faces, and how you think your business can benefit from a strong marketing push. Battery will review submissions and if it’s a fit they will be in touch.
WHEN:
- Submit info to AnIdeaForLA@batteryagency.com no later than June 15, 2020. Submissions will be reviewed that week and the winner will be announced on June 22.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More