Production company 1stAveMachine has added Argentinian director Nico Kasakoff to its roster. A 20-year advertising and filmmaking veteran, Kasakoff joins 1stAve after spending several years in his native Buenos Aires, where he first joined up with hometown agency Agulla & Baccetti as an art director before settling into the director’s chair for clients ranging from Ford to Stella Artois to Nike. Kasakoff has also helmed ads for MTV, music videos and short films, garnering D&AD Yellow Pencils along with Cannes Gold, Silver and Bronze Lions in the process….
Sedna Films, headed by EP Dirk Detweiler, has signed director Paul Boyd for commercial representation. Among Boyd’s commercial directing credits are Dodge, Jaguar, L’Oreal, Target and Clairol and music videos for Stevie Nicks, Deadmau5 and Dave Stewart. Boyd specializes in highly-stylized and musically-driven auto, comedy and beauty storytelling. His talents have been recognized with numerous awards from MTV, VH1, Camerimage and Best Picture at the New York International Latino Film Festival for his feature length film, Vicious Circle…..
Production company AllDayEveryDay, which works with the likes of AMEX, AirBnB, Nike, Chipotle, Mac Cosmetics and Moncler, has tapped Oscar Thomas to serve as executive producer for both its New York and Los Angeles operations. Thomas brings with him over 20 years’ of industry experience, beginning from his time joining Ridley Scott’s RSA in his native London at the age of 16 to his work as an agency producer at the likes of CP+B and Cliff Freeman & Partners to eventually founding his own visual storytelling collective. At AllDayEveryday, Thomas will oversee and manage a roster of not only fashion, comedy, and visual storytellers, but also sales reps in NYC, the Midwest and LA….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More