Augé Reichenberg is joining McCann HumanCare, the consumer-focused health & wellness agency of McCann Health, as executive VP, executive creative director. Reichenberg joins from Rosetta Digital Marketing where she also held the post of executive creative director. Reichenberg led an 87-person creative department at Rosetta Digital Marketing, comprised of art directors, designers, copywriters, UX architects, medical editors, and graphic artists, across three locations, including London. Earlier she held senior creative posts at New York-based Young & Rubicam, MRM//McCann and FCB. Over the years, Reichenberg has worked in virtually every health and wellness category, on both consumer-facing and professional products. Brand launches and relaunches include national campaigns for MetLife, Spiriva, Prolia, Enbrel, Auxilium, Colgate Plus Toothbrushes, Prolia, Gilenya, Xiaflex and Allergan (Europe). She has served as both a Cannes Lion and Effie judge and her work has been recognized by the Art Director’s Club and healthcare awards such as the MM&M Awards, DTC 360o and most recently, the Health Care Clios 2014, and Effies in 2013….The Association of Commercial Stock Image Licensors (ACSIL), a trade association serving the interests of the world’s leading archival footage and stock licensors, has a pair of newly elected co-presidents. Max Segal, director, HBO Archives/March of Time Documentaries, was elected to his third term as co-president, and will continue his work to develop a profile for ACSIL’s members within the international creative communities. Clara Fon-Sing, VP and general manager, Archives Sales & Strategy, NBC News, was elected to her first term as co-president, and will lead a new ACSIL Strategy Group to address industry developments and explore emerging business models to influence the commercial archives ecosystem. Each ACSIL co-president serves a two-year term. Additionally, Matthew White was hired as ACSIL’s executive director. White, who was the first president of ACSIL, has been active in the development of audio-visual archives since 1986, when he founded the WPA Film Library. He has also served in senior management positions at National Geographic Ventures and the Corporation for Public Broadcasting, where he was executive director of the American Archive….
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More