Augé Reichenberg is joining McCann HumanCare, the consumer-focused health & wellness agency of McCann Health, as executive VP, executive creative director. Reichenberg joins from Rosetta Digital Marketing where she also held the post of executive creative director. Reichenberg led an 87-person creative department at Rosetta Digital Marketing, comprised of art directors, designers, copywriters, UX architects, medical editors, and graphic artists, across three locations, including London. Earlier she held senior creative posts at New York-based Young & Rubicam, MRM//McCann and FCB. Over the years, Reichenberg has worked in virtually every health and wellness category, on both consumer-facing and professional products. Brand launches and relaunches include national campaigns for MetLife, Spiriva, Prolia, Enbrel, Auxilium, Colgate Plus Toothbrushes, Prolia, Gilenya, Xiaflex and Allergan (Europe). She has served as both a Cannes Lion and Effie judge and her work has been recognized by the Art Director’s Club and healthcare awards such as the MM&M Awards, DTC 360o and most recently, the Health Care Clios 2014, and Effies in 2013….The Association of Commercial Stock Image Licensors (ACSIL), a trade association serving the interests of the world’s leading archival footage and stock licensors, has a pair of newly elected co-presidents. Max Segal, director, HBO Archives/March of Time Documentaries, was elected to his third term as co-president, and will continue his work to develop a profile for ACSIL’s members within the international creative communities. Clara Fon-Sing, VP and general manager, Archives Sales & Strategy, NBC News, was elected to her first term as co-president, and will lead a new ACSIL Strategy Group to address industry developments and explore emerging business models to influence the commercial archives ecosystem. Each ACSIL co-president serves a two-year term. Additionally, Matthew White was hired as ACSIL’s executive director. White, who was the first president of ACSIL, has been active in the development of audio-visual archives since 1986, when he founded the WPA Film Library. He has also served in senior management positions at National Geographic Ventures and the Corporation for Public Broadcasting, where he was executive director of the American Archive….
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More