Filmmaker Paul Fox has joined CoMPANY. Fox has helmed the majority of episodes for the Golden Globe-nominated comedy Schitts Creek, starring Eugene Levy and Catherine O’Hara. Fox is currently directing the new CBC comedy series, Workin’ Moms, created by and starring Catherine Reitman….Oceana Branding has signed director Jan Boon for commercials and branded content. Boon is probably best known for his prowess in documentary-style branding, an example being his short for Samsung titled The Worst Instagram Ever, which took Gold at last year’s Shanghai Film Festival….Innocean Worldwide Americas, headquartered in Huntington Beach, Calif., has expanded its creative team with several key new hires. Jeff Bossin, Michael Everard and Kelly Kliebe join as VPs, group creative directors. Bossin is responsible for developing and overseeing integrated national campaigns for Hyundai. Bossin comes over from Deutsch LA, where he was working with brands including Target, Zillow, PlayStation and Real California Milk. Everard joins Innocean with an extensive background in the automotive category where he’s been a writer and creative director on brands such as Lexus, Honda, Toyota, Mitsubishi Motors, Chevy, and Saturn. He will be co-managing the Hyundai Dealer business at Innocean. Kliebe returns to Innocean from The Garage Team Mazda and has worked at top agencies such as Saatchi & Saatchi, spanning such brands as Mazda, Toyota, National Geographic, Sony, and Charles Schwab. In his new role at Innocean, Kliebe will work directly on the Genesis account. Also joining Innocean are design director Marius Gedgaudas, art director Gabriel Gama, sr. copywriter Alvaro Soto and copywriter Guilherme Grossi. Gedgaudas had previously been at Ignited. The Cannes Lion-winning team of Gama and Grossi join Innocean from TBWA/Raad, Dubai. Soto had most recently been at McCann Peru….Global content studio Pulse Films has promoted Rik Green to executive producer heading up the U.K. Music division, and appointed Alli Maxwell as EP at the helm of the U.S. Music division Green joined Pulse as a music video producer in 2012, and went on to work on some of the studio’s most iconic videos including “Genghis Khan” for Miike Snow (director Ninian Doff), “Nobody Speak” for DJ Shadow & Run the Jewels (Sam Pilling), and “No Reason” for Bonobo (Oscar Hudson). Maxwell is a multidisciplinary creative and EP whose career spans music videos, commercials, branded entertainment, VR and feature films….
Director Lu Villaca Joins MADRE
Production company MADRE has added Brazilian director Lu Villaça to its talent roster. With degrees in cinema and performance and a master’s in screenwriting, Villaça brings a multifaceted approach to filmmaking. Villaça’s tastes have been shaped by her childhood training in ballet, studying Greek theatre texts, her passion for music, and her contemplative nature. She honed her cinematic skills early on as an AD and creative assistant before becoming a director. Intent on capturing the drama of everyday life as it plays out, Villaça is tuned in to how the bodies in her frame move through their environments and what elements of the story can be extrapolated from these compositions. Her sharp attention to detail in every aspect, from lighting to the final edit, is designed to connect emotionally with her audience. Villaça has been awarded three Cannes Lions for her film “Next Minute Law,” which promoted awareness of a law in Brazil designed to address the rampant epidemic of sexual violence. “Next Minute Law” also garnered Best Direction at El Ojo and the Ciclope Latino Festival, where Villaça also won Best New Talent. Additionally, she has directed assorted commercial campaigns for brands like Johnnie Walker, Huggies Wipes, Nestlé, Amazon, A.C. Camargo Cancer Center, and a spot for Medley featuring Brazilian Olympic gymnast Rebeca Andrade. Prior to joining MADRE, Villaca had been repped by production house LOBO. Recognized in Brazil as a top music video director, Villaca won Best Female Direction for her work on “Nu” by Assucena and “Lovezinho” by Rachel Reis, which also won Best National Music Video at the MVF Awards. Villaça additionally co-directed the documentary Pagliacci, an homage to circus artist Domingos Montagner... Read More