Danny Robinson, previously a group creative director, has been appointed by The Martin Agency in Richmond, Va., to serve as chief client officer, a newly created position at the executive committee level, giving him a role in shaping the long-term direction of the shop. Robinson’s primary responsibilities include working with account management to protect and sell stimulating creative ideas, working with creatives to ascertain what drives their clients’ businesses, and partnering with clients to fight brand invisibility and sell breakthrough work throughout their organizations. Robinson was part of Oprah Winfrey’s give away of 276 Pontiac G6s, the famous brand integration that made marketing history. He also was The Martin Agency’s lead creative director on the biggest new business win in the company’s history–Walmart. Robinson co-founded Vigilante where he served as the creative leader and writer behind award-winning campaigns for Sprint, Major League Baseball, Snapple, Heineken, Pontiac, and advertising and event business for Johnnie Walker Black Label. During his time as CCO, Vigilante was awarded the AAAA Multicultural Agency of the Year Award two years in a row and three times in the first four years of the agency’s history. At The Martin Agency, he has applied his talent to brands like the Alliance for Climate Protection, Pizza Hut, Hanes, Tic Tac, Chevrolet, OREO and the AMC Network….
Joe Posner has been promoted from EP of video to head of Vox Video. In this role, he will oversee all Vox video output–from shorts on YouTube to longer-form on Netflix–working directly with the leadership of the core video team as well as the leads on new projects and shows. Day-to-day, he will help get newer projects off the ground, and support the leaders of more established teams. Part of his time will be spent as a creator, making pilots of new projects from Vox, for example. He is also the EP of the upcoming Vox-Netflix show, Explained….
