Global commercial production company Picture Farm has extended its reach to Germany, opening an office in Berlin under the aegis of executive producer Andreas Von Lintel. The office will serve as an extension of Picture Farm’s existing European presence, providing its breadth of production services to local clients in the Berlin advertising and creative media market. Von Lintel brings over three decades of experience in production across print, film and digital to this new role, having collaborated with such clients as Apple, BMW, Cartier and Vogue. Working closely with James Stewart, partner and managing director of Picture Farm Europe, Von Lintel will combine his artist and production backgrounds to provide service and creative support to German advertisers throughout Europe. Von Lintel is an accomplished photographer, bringing a global perspective to his portfolio ranging from commissioned work to gallery and museum exhibitions. He launched his prolific career capturing the fall of the Berlin Wall, earning the attention of AFP with his powerful images which quickly led to worldwide exposure and interest. His portfolio rapidly expanded to include an international cross-section of commissioned and original work, producing all of his own projects. Picture Farm also maintains offices in London, New York, Los Angeles, Barcelona and Madrid…….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More