NY-headquartered global influencer marketing agency and tech platform Obviously, under the aegis of founder/CEO Mae Karwowski, continues its fast-paced growth with the addition of new clients, the debut of a talent management division, and the hiring of top senior talent. Obviously has expanded its influencer network to more than 440,000 influencers worldwide, working with 175 top brand clients. The new talent management division rounds out Obviously’s micro and nano influencer offerings with additional top-level macro and celebrity influencers. Christopher Lukas joins Obviously as talent manager leading the new division. Lukas comes directly from Next Management, a model management agency. At Next, Lukas was in charge of “new faces,” finding and grooming the next generation of top models. He will expand the agency’s relationships with top-level macro and celebrity influencers, handling the full range of talent management services from negotiation to representation. Anne Hrubala, a veteran sales and business development leader, joins Obviously in the new role of VP of sales. Hrubala was most recently VP of sales and brand partnerships for TYT Network, the online news and talk network for the connected generation and the parent network for The Young Turks. Hrubala has fueled explosive growth at TYT Network and boasts strong corporate experience, blended with a love of start-ups. In his nearly decade-long career, Lukas has developed and launched new, rising talent, while managing the careers of established talent on a global scale. Previously, he was creative producer for Nylon Magazine, producing cover, fashion, beauty, entertainment, culture and lifestyle features. Hrubala is a 15-year veteran in content marketing and media, building and leading high performing and successful sales teams for global companies. Her previous roles include serving as VP of sales for Corbis, then owned by Bill Gates; Google’s DoubleClick, and Storyhunter, among others. Obviously also maintains offices in Paris, Sydney, San Francisco, and Los Angeles….
Aspect, a multi-award winning creative advertising agency that provides strategic marketing solutions across all entertainment platforms, has named Jason Chappelle as its new executive creative director. Prior to joining Aspect, Chappelle had been a SVP and creative director at MOCEAN, where his most recent feature film campaigns included those for The LEGO Movie 2 and Alita: Battle Angel. In his new role with Aspect, he will be responsible for helping to secure new clients and projects; managing the high-level creative for those projects; and working closely with co-presidents and creative directors Lisa Feldman and Nati Braunstein to chart the course for the agency’s future Before joining MOCEAN, Chappelle was at Buddha Jones for over seven years, working first as a writer/producer, and eventually being promoted to sr. producer. There, he worked on dozens of movie campaigns–highlights included Spy, The SpongeBob Movie, How to Train Your Dragon 2, The Heat, Chronicle, and Inglourious Basterds….
