Editor Trish Fuller has joined boutique postproduction company Work Editorial’s NY team. She strengthens Work’s ties in both the U.S. and U.K. Fuller hails from Glasgow, Scotland, and cut her chops at Whitehouse Post London before moving to New York for the launch of Whitehouse’s NY office in 2002. She’s established herself in NY over the past 14 years. Work’s own expansion, from London to NY to L.A., feels particularly aligned with Fuller’s own. Fuller’s previous editing credits include Macy’s campaigns with Barry Levinson; Liberty Mutual with Tony Goldwyn and Stylewar; Verizon with Phil Morrison; a Drug Free America campaign for Hill Holiday, directed by Eric Stoltz, which won a Cannes Gold Lion; a Martini Campaign starring George Clooney directed by Francois Girard; Glamour’s series of short films directed by Jennifer Aniston and Kate Hudson; a Sprint campaign for F&P directed by Stacy Wall; a recent split screen ad for Coach starring Mariel Hemingway and her daughter Langley Fox; the star-studded Rock The Vote campaign directed by Brody Baker, and most recently, a high-profile National Parks campaign out of Grey directed by Floyd Russ. Fuller will be available for projects at all Work offices, both domestic and abroad…..
Entertainment media brand consultancy and marketing innovations agency Troika has hired Smruti Shah as head of strategy reporting to Dan Pappalardo, founder and CEO. Shah will be managing Troika’s strategy group and partnering with the agency’s Research and Insights group headed by anthropologist Susan Kresnicka, six industry-leading creative directors, and an accounts team. Shah will be working from both Los Angeles and NYC, acting as a strategic client advisor on key brand and marketing initiatives including brand positioning, messaging, naming, architecture, media portfolio management, employee activation, and go-to-market strategies. She was formerly director of strategy at Interbrand where she led cross-functional teams on key brand and marketing projects within a variety of categories, including media, consumer technology, luxury, retail, travel, financial services, industrials and not-for-profit. Prior to joining Interbrand, Shah was sr. program manager at Wolff Olins where she managed multidisciplinary teams while owning key client relationships. She was instrumental in coordinating the creative development of Target’s Up&Up private label brand. Her client experience over the past decade includes: GE, Microsoft, Univision, Girl Scouts, Target, HP, and Tourneau….
