The Sandbox, a decentralized gaming virtual world and a subsidiary of Animoca Brands, has entered into a strategic partnership with Havas Play, a Havas Group agency connecting brands to communities, passions and purpose, in order to develop metaverse meaningful brand experiences. The new partnership will allow Havas Play clients to engage their communities in immersive decentralized entertainment experiences. Havas Play will work closely with The Sandbox to strengthen its ability to help brands optimize their relevance within Web3 culture by creating engaging interactive experiences and activating their fans and customers. The partnership will include a new training program to upskill hundreds of Havas Play creatives and technologists on how to create custom brand experiences in The Sandbox, and how to use VoxEdit and GameMaker tools for building digital assets and experiences in The Sandbox. This new metaverse program will consist of three separate tracks for executives, creative practitioners, and media experts and strategists. The partnership will allow Havas Play to empower its client brands and communities through immersive interactive experiences,increasing engagement among their fans and followers through gamification mechanics, which are generally not available with traditional social media. The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. With over 360,000 unique players spending 80 minutes a day on average during its 10-week Alpha Season 3, which finished in November, The Sandbox has a strong track record of engaging users across the globe. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds….
Producers Douglas Wick and Lucy Fisher To Receive Harold Lloyd Award From The Advanced Imaging Society
Producers Douglas Wick and Lucy Fisher will be presented with the 2025 Harold Lloyd Award in recognition of their producing achievement in creating Gladiator II at The Advanced Imaging Society’s (AIS) 15th annual Lumiere Awards luncheon, which takes place Friday, February 7, 2025, at the Beverly Hills Hotel.
Empowering their storytelling with groundbreaking technology and skill, Wick and Fisher have thrilled audiences and driven the film industry forward for three decades. Their steadfast dedication to the highest standards of cinematic excellence have resulted in epic films, including Memoirs of a Geisha, The Great Gatsby, the Stuart Little franchise, the Divergent Series and both Gladiator films. The first Gladiator earned Wick an Academy Award® for Best Picture. In light of their consistent and distinguished contributions over the years, as exemplified by this year’s Gladiator II, the Advanced Imaging Society wished to recognize the team with this year’s esteemed Harold Lloyd Award.
“Doug Wick and Lucy Fisher of Red Wagon Entertainment have revolutionized modern filmmaking with their bold storytelling and ability to elevate large-scale productions to epic levels,” remarked Jim Chabin, AIS president. “Their work has not only captivated audiences but also redefined filmmaking standards, leaving an indelible mark on the art of cinema. At AIS. we deeply admire their visionary contributions and enduring influence on the film industry.”
Suzanne Lloyd, granddaughter of the late, great Harold Lloyd, remarked, “Doug’s artistic vision and Lucy’s dynamic leadership have brought authenticity, beauty and profound emotion to some of our favorite epic films. Together, they are a... Read More