Film and animation production company Not To Scale has added multi-disciplinary director Drew Lightfoot for representation in the U.S. and U.K./Europe. The Canadian craftsman, director and animator has experience working across commercials, music videos, TV shows and feature films. Lightfoot’s career in stop motion animation kicked off at the age of 17 when he went to New Zealand to work on an animated TV show before moving on to commercials in Australia, Canada and the U.S. After studying classical animation and dipping his toe into directing, Lightfoot was hired as lead animator on Tim Burton’s Corpse Bride in London. This led to animation directing work for U.K. directors Dougal Wilson, Frank Budgen and Johnny Green on major campaigns including Big Yellow Tide and Sony Bravia’s "Play-Doh Bunnies," which both won pencils at D&AD. Following these high-profile endeavors, Lightfoot naturally migrated to directing himself, helming commercials for the likes of Volkswagen, PlayStation, Orange, Bud Light, Toyota, Maynards and Virgin Mobile, as well as a wide range of music videos. He became adept at meshing live action and animation….
Former Saatchi and Grey creative director Pat Giles and his longtime copywriting partner Amy Giles have teamed to form Danger Pigeon, which they bill as being the very first "character agency," focusing on clients with iconic characters, or on brands looking to develop their "character." Giles led creative assignments for such ad icons over the years as: Lucky the Leprechaun, My Little Pony, McGruff the Crime Dog, TRIX Rabbit, Sonny the Cuckoo Bird, The Pillsbury Doughboy, Count Chocula, and The Green Giant. With clients including General Mills, Blip Toys, Girl Scouts of America, Sesame Workshop, Vayner Media, and Portfolio Animation, Danger Pigeon works with other creative agencies in addition to their own client roster, bringing a specialized expertise to their assignments….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More