Havas Media Group North America has partnered with Tastemade in an effort to help brands reach millennial and millennial-minded audiences by way of effective and meaningful programming and distribution methods. This collaboration will afford Havas Media Group clients first-look access to Tastemade’s highly sought-after original content formats, media, and sponsorships across their streaming television network, Instagram, Facebook, Snap, YouTube, Pinterest, and TikTok platforms. Tastemade produces hundreds of hours of food, travel, and home & design content using a multi-platform approach. Launched in mid-2018, Tastemade’s streaming television network has gained prominence in the OTT/CTV space, reaching 65M+ households with long-form original series and documentaries. Havas Media Group’s diverse client roster will have first-look access to this content, driving strong engagement in a quality, brand-safe environment 1800® Tequila and Jose Cuervo® will be among the first brands to benefit from the partnership, with integrations beginning in Q2….
Independent advertising agency GUT has promoted Renata Neumann to head of production, Jeff Hodgson and Eliana Ferrer to creative directors, and Giselle Reggianni to CFO across all three GUT offices. Neumann joined GUT late last year and quickly started overseeing the production department. In her new role she will lead production for all clients in GUT’s Miami office. She is known for producing award-winning work throughout her career, including global campaigns and Super Bowl spots for Burger King, Budweiser and Kraft-Heinz. Neumann’s production expertise has also garnered recognition from international awards programs including Clio, One Show, D&AD, Cannes Lions and El Ojo de Iberoamerica. Hodgson and Ferrer were the first creative team to join GUT Miami when the agency opened its doors in 2018 and have since collaborated on significant projects and campaigns. The duo has led creative work generating billions of earned-media impressions for clients such as Popeyes, Philadelphia Cream Cheese and Tim Hortons. In their new roles as creative directors they will continue overseeing these accounts. As CFO, Reggianni brings two decades of experience to the GUT team and will be overseeing all three offices–Miami, São Paulo and Buenos Aires. A seasoned professional, she is experienced in a variety of industries ranging from advertising and media to real estate and private equity…..
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More