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    Street Talk for March 10, 2017

    By SHOOTUpdated:No Comments4448 Views
    Chris Dealy
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    Full service production shop The Collective @ LAIR has signed director Chris Dealy as a partner with the studio. Formerly VP and sr. copywriter at McCann Erickson and most recently executive creative director at JWT, Dealy becomes part of his new roost’s directorial roster which includes company founder and chief creative director Thor Raxlen. Dealy brings to The Collective @ LAIR extensive experience as an agency creative and a filmmaker for a variety of brands including Kleenex and Tyson. He is known for his creative work on Häagen-Dazs’ “aah” campaign, Mastercard’s “Priceless” campaign, ION TV’s launch campaign, and various other campaigns for brands like Royal Caribbean, Kleenex, and Nestlé’s Stouffer’s, Tollhouse, and Outshine brands…..

    Dentsu Aegis Network US announced that Firstborn, a strategic design and technology company, will join the global network of Isobar, a full-service digital agency. Together, the two companies will offer enhanced digital, design, and technology solutions to help marketers holistically transform their businesses at speed and scale spanning such areas as AR, VR and AI. Firstborn clients will be able to leverage Isobar’s global network and scaled technology implementation capabilities.  Isobar was recognized as a Leader in the March 2016 Gartner “Magic Quadrant for Global Digital Marketing Agencies” for the second consecutive time and as a Leader in the “The Forrester Wave™: Digital Experience Service Providers, Q4 2015.” Meanwhile Firstborn adds talent and capabilities in the areas of design, development and content production to Isobar’s current offerings. Both shops will also have the added benefit of access to shared resources, methodologies, tools and platforms, as well as the power to jointly and aggressively invest in emerging technology and innovation practices. Firstborn, which creates interactive experiences, digital products and content for clients like PepsiCo, S&P Global, Supercell and L’Oreal, with its 105 employees, will continue to service clients from its Tribeca, NYC headquarters….

    Los York has added Jean-Paul (JP) Frenay to its roster. The Belgian film director, creative director and multidisciplinary visual artist is best known for his short film “Artificial Paradise, Inc.,” the collaborative project “Resonance,” his “VW Bluemotion” and multiple Nike commercials, In particular, he mixes live action, stop motion animation, CGI, miniatures, motion design, video mapping and photographic artworks — most often resulting in beautifully-shot live action layered with the careful fine-tuning of post effects, design, and CG….
     

    Category:Street Talk
    Tags:Chris DealyDentsu AegisFirstbornIsobarThe Collective @ LAIR



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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