Jelly New York has taken on representation of Cape Town-based Arcade Studio–a collective specializing in colorful storytelling through animation–for commercial projects across the U.S. Arcade Studio’s work spans global brands including Apple, Nickelodeon, Coca Cola, Google, Hyundai, Paypal, and UNICEF….
AFX Creative has brought Felix Urquiza on board as executive creative director. Urquiza brings nearly 20 years of experience to the Santa Monica, Calif.-based studio, working at shops like Method Studios, The Mill, and Team One, heading up the latter’s VFX/CG division TiltShift under the Team One/Publicis Groupe’s USA umbrella. In his new role at AFX, Urquiza will lead the creative team and develop new strategies to elevate its creative focus. In addition, he will be working closely with the studio’s managing director Nicole Fina to introduce new clients to AFX and expand its services beyond what it currently offers. Urquiza’s VFX expertise has been brought to bear on assorted projects for such brands as Activision, Nike, Bacardi, Samsung, Apple, Lexus, GM and Toyota, among others. He’s collaborated with agencies like Team One, Saatchi & Saatchi, Leo Burnett, BBDO, McCann, Omnicom, and Argonaut. Urquiza’s career highlights include working on his first-ever film, Pirates of the Caribbean: At World’s End, doing a shoot with Zack Snyder during the opening weekend of 300, working on XCOM: The Bureau (which he considers one of his favorite projects), and, being nominated twice for a VES (Visual Effects Society) Award….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More