Park Pictures has added director Roger Guàrdia to its London roster. Guàrdia joins Park Pictures London after three successful years with Park Pictures in the U.S. He has collaborated with music labels Warp, Captured Tracks, and Sony Music, creating music videos for artists like Battles, Bad Gyal and Mourn, which have garnered him nominations for awards including the UKMVAs. His commercial clients include the likes of Nike, UNICEF, Converse, Adidas and Stella McCartney….
Rogue Films has signed director Simon Ratigan for U.K. representation. He has turned out films for clients including Eurostar, The Guardian, Amazon, Army, Waitrose and the NHS. Ratigan has been directing commercials for over 25 years and during that time has won assorted awards for his work, most notably “Stories Are Waiting” for Eurostar and Army’s “Boots,” which won golds at the British Arrows. Ratigan comes to Rogue after having been with production company HLA for his entire directorial career….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More