BBH LA has hired Peter Williams as EP, Sarah Yu as sr. art director and Hoyt Dwyer as sr. copywriter. Williams, Yu and Dwyer report to BBH LA executive creative director Zach Hilder. Williams, formerly director of integrated content at World Surf League, has over a decade of experience working with brands such as Visa, Starbucks and Gatorade, and has held positions at agencies including TBWAChiatDay and 72andSunny. Williams will work on production across various accounts at BBH LA with a particular focus on social content. Yu, formerly with Anomaly, has worked on campaigns for Budweiser, Panera Bread, Campbell’s, KitKat, Reese’s and, most recently, a Super Bowl campaign for the NBC Winter Olympics. Dwyer previously held positions at Ogilvy, Publicis and JWT. His work has garnered recognition from Cannes, Clio and AICP. Yu and Dwyer will be working across all brands at BBH LA….
Coming upon its ninth year as a full-service video production company, JTWO in Philadelphia has extended its reach with the opening of a shop in Chicago. The company brings to the Midwest market its video production and post services along with some of their team of directors, producers, graphic designers, VFX artists, and cinematographers. The company has worked with NBA Hall of Famer Shaquille O’Neal as well as Olympic Gold Medalists Simone Biles and Summer Sanders while producing features, national commercials, documentaries, brand films, and corporate videos for clients such as ESPN, Johnson & Johnson, NFL, Comcast, Walmart, and Bacardi. Through their Projects That Matter Initiative, a program that provides cost effective solutions to social impact organizations, they have traveled around the world from Haiti to Kenya to India working with clients as large as The United Nations, Responsibility.org and the YMCA….
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More