The directing team of Taylor Reid–consisting of Nicholas Taylor and Paul Reid–has joined Untitled Films for Canadian representation. The duo’s most recent projects include the whimsical “Let’s Play” campaign for Mastermind Toys, and the touching “I Ate Thank You” spot for Food Banks Canada, as well as work for brands including Air Canada, EA Sports, Ford, Porsche and Red Bull.
Creative studio and production company Even/Odd has brought on Justin Lomax as managing director, a new role at the company. He will focus on strategic growth for Even/Odd, including expanding the creative team and director roster, as well as developing key client partnerships. He formerly served as global head of production at Square. A filmmaker turned creative team leader, Lomax spent a decade with Square, where he led the end-to-end development and execution of the company’s campaigns and content supporting a several hundred million dollar global marketing budget. His unique background traverses nearly every side of the industry, giving him a holistic understanding of the traditional advertising and content marketing processes, gleaned from experience across the brand, agency, production and post sides. Having previously partnered with Even/Odd on several notable projects, including the powerful short film Exit 12 that was acquired by Fox Searchlight Pictures as part of the For Every Dream series, which earned awards including the Grand Jury Prize at SXSW, The Tribeca X Award, and Vimeo “Best of the Year.” Lomax co-founded Catapult Mediaworks in 2011 with writer/directors Jason Jurgens and James Locke. In just eight months, the company shifted in-house as Square’s first-ever acquisition. As the creative team grew over the years, so did Lomax’s purview, ultimately leading him to the global head of creative role, overseeing all marketing creative activities for the brand in the U.S. and a growing list of international markets….
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More