Framestore, the award-winning creative studio known for its pioneering techniques in visual effects spanning film and advertising, has entered into a strategic partnership with Magic Leap, which is building the next spatial computing platform, powering mixed reality experiences that seamlessly blend the digital and physical world. Framestore has been working with the company for several years to create original content and unique experiences to be released later this year on Magic Leap One, Creator Edition. Through this partnership, the teams will enable more brands and customers to build creative and digital solutions that take advantage of Magic Leap’s core technology, which transforms the physical environment around you into a boundless display, desktop, canvas, game room or workspace….
Los Angeles-based agency Dailey has hired Susannah Laracy to serve in the newly created role of chief strategy officer. Laracy is the latest leadership hire in the wake of Dailey reclaiming its independence last year from holding agency IPG. In addition to overseeing strategy for Dailey’s clients, including Honda Powersports, Carnation Breakfast Essentials and Dole, Laracy will continue to evolve and sharpen Dailey’s Brand Soul philosophy to connect with consumers on things that they value. Most recently strategic planning director with Pitch, Laracy has more than 15 years of planning experience spanning multiple categories from automotive to packaged goods to beauty. She has developed communications for brands such as Lexus, Neutrogena, Masterfoods, Nestle and Pennzoil at agencies including TBWA/Chiat/Day, McCann-Erickson, DDB NY and Team One….
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More