Production company Birth, launched six years ago in Paris and Algiers, has signed directorial duo Zhang + Knight whose body of work includes music videos for such artists as Ghostpost, Nao, Sigred and EDEN. Zhang + Knight won Best New Director at the UKMVAs as well as the Kinsale Shark Awards. This year the directing team was selected for the BFI's Flare mentorship program. Zhang + Knight have already wrapped their first project at Birth: Moroccan artist Meryem Aboulouafa's "Deeply" music video for record label Savoir faire. The music clip reflects the emotions that emerge from Aboulouafa's music, oscillating between sadness and lightness…..
Cheil Worldwide has acquired Chinese social big data analytics service provider ColourData. Founded by a group of big data experts in 2014, the Shanghai-based ColourData has developed proprietary technology that helps it collect postings and comments from more than 5,000 social media, news and e-commerce websites, giving the company the ability to analyze buzz by geography, gender, and age group. It also features advanced, AI-powered natural language processing, real-time visualizations, and on-demand report generation. Cheil Worldwide has worked with ColourData on several social media digital marketing projects in China and moved to acquire the company after recognizing its competitive technology and high potential for growth. The acquisition empowers Cheil Worldwide to deliver more robust marketing analytics to its existing clients, while also enhancing its business development potential in China across a range of industries. The move will also contribute to the continuous growth of Cheil Worldwide’s digital business, which now accounts for over 40 percent of revenue. ColourData has supported the data-driven marketing activities of many global customers across varied industry verticals, including Samsung Electronics (IT), Pfizer (pharmaceuticals), and Schneider Electric (energy and automation solutions)….
