Park Pictures London has signed directors Lucy Luscombe, Hector Aponysus and Holly Blakey, signaling the company’s expansion in the U.K. and European markets. Luscombe’s career began directing music videos for John Grant, Blood Orange, Skepta and Darkstar, and has evolved to helming spots for brands including Zalando, The Face, Aldi and Dove. Her short film Pagans (2019) was nominated for Best UK Short at Raindance and Encounters and received Vimeo Staff Pick and Short of the Week. Currently she is developing her debut feature Hyper Hyper with the BFI and has been selected for Film4’s Future Takes fund, shooting this summer. From capturing Obongjayar performing in front of his family for the first time in his childhood home–which won a UKMVA in 2022 – to tracking down rave kids in the North East of England, Aponysus is drawn to capturing the energy and spirit of people who find creative ways to exist in the world. Aponysus has directed music videos, commercials and creative content for Converse, Birkenstock, Under Armour, Kappa, NTS, Boiler Room and Petite Noir alongside acting as creative director for a number of editorial platforms and fashion labels. Blakey is an esteemed choreographer, dancer and director, who adds another unique profile to the roster with a portfolio that includes Florence & The Machine, MØ, and Mabel, Dior and Gucci. Breathing new life into dance with hyper-fluidity, eroticism, and a commitment to celebrating diverse physicality, Blakey most recently presented a sell out performance of Cowpuncher, in collaboration with Vivienne Westwood, Mica Levi and the London Symphony Orchestra, at Southbank at the beginning of 2023…
Director Fern Berresford has joined the roster of ROGUE Films for U.K. representation spanning commercials and branded content. (Berresford continues to be repped in the U.S. by production house Rakish.) Berresford’s work has been recognized across the industry, picking up two British Arrows, a Creative Circle Award, two Sharks and a New York Festival’s AME Award. A film funding prize from Ideas Tap, a nomination for the Young Director’s Award at the Cannes Lions and her first film Man Made was the winner of Best Film at the Women In Film Festival. Berresford’s photography has also received numerous awards including D&AD, Creative Circle and the International Photography Awards in New York and has most recently been selected as a winner of the British Journal Of Photography’s “Female in Focus” Awards. Berresford has created films for brands such as Meta, LinkedIn, Milk&More, Scottish Power, Ebay, VO5 and Fentimans. In 2021 she directed The World’s Strongest Women for Women’s Aid, a powerful film was part of a campaign that increased engagement with Women’s Aid by 300% and brought together several of the director’s favorite creative aspects–a cause she cares about, a great conceptual idea, performances with emotional depth and a cinematic look….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More