Independent ad agency H/L has expanded its creative team to include nine new hires–associate creative director Deepak George, sr. art directors Nick Kamei and Nhien Nguyen, art directors Mikey Arroyo and Daisy Serafini, copywriter Mark Morgan, associate video producer Sally Zhang, motion graphics designer and editor Jeff Samonte, and camera operator and editor Nate Kristoff. H/L’s notable work includes a partnership with San Francisco 49ers quarterback Brock Purdy for Toyota’s NFL campaign. The agency received a Silver Effie Award back in May for Data-Driven Marketing for their project with Toyota on the automaker’s Sales Match Back system. H/L is headquartered in Oakland, Calif., with people in 22 states and offices in Atlanta, Miami, Phoenix, and St. Louis….
Filmmaker Tobias Nathan has signed with Los Films, the production division of the multidisciplinary creative studio Los York, for U.S. representation spanning commercials, branded content and music videos.
Nathanโs directing work is characterized by a journalistic sense of solid storytelling combined with visual sophistication. Prior to joining Los Films, he had most recently been repped by production company JOJX.
Nathan studied journalism and creative writing at Boston University and subsequently fell into a career as a creative director at New York City ad agencies. On-set he often found himself โbreathing heavily over directorโs shouldersโ and in short order he pivoted to the directorโs chair. He has directed campaigns for Virgin, Apple Music, Samsung, Infiniti, Vodafone, Nespresso, Grey Goose, Remy Martin, Cadillac and KIA, among others.
โTobias is an ambidextrous creative. He can write with one arm and direct with the other,โ said Chris Abitbol, head of Los Films. โSeriously, Tobias has worked as a creative and as a film director, telling brand stories with real panache and vision. Heโs a true โGlobal Nomad of the Arts,โ and now heโs part of our exciting next phase. Welcome, brother.โ
โIโm excited to join Los York because it feels like itโs a family that really focuses on what matters--craft, quality, and doing good work the right way with people you love,โ said Nathan. โChris, Seth Epstein [Los York founder] and their entire team are looking toward the future at this bizarre time in our industry and figuring out how to lead it. For my part, I plan to create innately human work for Los Films clients; work that moves people, whether with a smirk or a wink or a laugh or a cry, work with... Read More