Director Shaun Higton has joined the roster of mixed-media production company Passion Paris. The young filmmaker recently scored a viral hit with his short film What’s on your mind? The film is a stark portrayal of social media use that asks whether we, or our virtual friends, are actually being honest online. It racked up over 8 million YouTube views in just a few weeks. Previously Higton has helmed commercials for brands including Pepsi, Heinz, Skandiabanken and Intersport….Therapy Studios has added sr. colorist Robert Curreri. His spot credits span such brands as Honda, Ford, VW, DirecTV, Budweiser and Target. He has also color graded music videos for, among other artists, Lady Gaga, Beyonce, Lil Wayne and Arcade Fire. Curreri began his career in Manhattan as a music video colorist. After working as a DP and then music video director, Curreri returned to color grading upon relocating to L.A. in 2003 to join The Syndicate. In 2008, Curreri made a move over to R!OT, and then to Company 3 Santa Monica, before eventually going independent….Jie Chen and Shelley Russell have joined Click 3X as sr. digital producers. Previously, Chen was a digital producer at Firstborn Multimedia, working on projects such as developing iOS and Android apps for Kraft Foods and multi-language responsive site design and development for Walt Disney Parks and Resorts. She has also held positions at Design Royale, WhybinTBWA and TBWATequila. Prior to coming to Click 3X, Russell worked as a digital producer at Tiffany & Co….Gannon Mooney has come aboard global digital agency Essence. He will be responsible for elevating and growing the creative offering of Essence’s North American offices in NY, San Francisco and Seattle on behalf of brands such as Method Home, eBay and Google. Mooney will join the Seattle office and report to global CEO Christian Juhl. Mooney was most recently a creative director at Seattle Wunderman Network…..
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More