Interpublic Group (NYSE: IPG) has added to its roster of data and technology-fueled marketing service providers with the launch of Performance Art, a global agency that brings together deep data, technology and CRM expertise with notable creative talent. CEO Andrea Cook, chief creative officer Ian Mackenzie, and chief operating officer Elizabeth Sellors, the leadership team that helped build FCB/SIX, will take the helm at Performance Art in analogous roles. The agency will partner closely with a range of IPG companies and build on the company’s foundational data and technology layers at Acxiom and Kinesso in order to provide clients with data-driven marketing solutions. Performance Art will build on a founding roster of existing talent and clients, including BMW, CIBC, and Black & Abroad. The team at Performance Art is known for its ability to combine data and technology with platform-level creative ideas for clients–producing global work that has been widely lauded. Notably, FCB/SIX Toronto’s “Go Back to Africa” initiative for Black & Abroad won the Creative Data Grand Prix at the Cannes Lions International Festival of Creativity in 2019. The campaign used AI and data to reframe the way people think about Africa and created a platform that displaces the hate surrounding the racial slur. Separately, FCB/SIX, part of the IPG family, will continue to operate as an integrated global unit within the FCB network, reporting into Tina Allan, FCB’s newly appointed global partner, data science and connections….
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More