Advertising creatives Steven Bennett-Day and Aaron Howard have launched Few & Far, a venture designed to work with clients’ in-house capabilities by providing creative ideas, departing from the traditional ad agency processes. Bennett-Day was most recently chief creative officer at Feed in London. Before joining Feed in 2017, he spent three years as group executive creative director at Havas helia, London. It was during this time that he met Howard, who had previously cut his teeth at EHS Brann, Havas’ direct, digital and data marketing group in London. Howard was most recently working as creative director at Havas London. While Few & Far specializes in ideas, it also has a network of curated experts in disciplines including production, strategy, design, technology, PR and editorial, with whom the studio can collaborate as needed. Bennett-Day and Howard believe this style of agency taps into the need for clients to seek best-in-class creative offerings from wherever they can find them. The Few & Far team will avoid the expense and restrictions of a formal headquarters and will base themselves wherever best to serve the client and inspire creativity. Bennett Day noted that a number of clients are taking their work in-house and seeking good ideas without having to engage in a complicated agency relationship. Few & Far launches with two clients: Vivobarefoot and Gail’s Bakery. Bennett-Day and Howard have previously worked across a range of clients including Ella’s Kitchen, Dove, Tesco Clubcard, Adidas and Heinz, and they have produced everything from digital firsts–such as the first ever beer created from A.I.–through data, social and film….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More