Advertising creatives Steven Bennett-Day and Aaron Howard have launched Few & Far, a venture designed to work with clients’ in-house capabilities by providing creative ideas, departing from the traditional ad agency processes. Bennett-Day was most recently chief creative officer at Feed in London. Before joining Feed in 2017, he spent three years as group executive creative director at Havas helia, London. It was during this time that he met Howard, who had previously cut his teeth at EHS Brann, Havas’ direct, digital and data marketing group in London. Howard was most recently working as creative director at Havas London. While Few & Far specializes in ideas, it also has a network of curated experts in disciplines including production, strategy, design, technology, PR and editorial, with whom the studio can collaborate as needed. Bennett-Day and Howard believe this style of agency taps into the need for clients to seek best-in-class creative offerings from wherever they can find them. The Few & Far team will avoid the expense and restrictions of a formal headquarters and will base themselves wherever best to serve the client and inspire creativity. Bennett Day noted that a number of clients are taking their work in-house and seeking good ideas without having to engage in a complicated agency relationship. Few & Far launches with two clients: Vivobarefoot and Gail’s Bakery. Bennett-Day and Howard have previously worked across a range of clients including Ella’s Kitchen, Dove, Tesco Clubcard, Adidas and Heinz, and they have produced everything from digital firsts–such as the first ever beer created from A.I.–through data, social and film….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More