Advertising creatives Steven Bennett-Day and Aaron Howard have launched Few & Far, a venture designed to work with clients’ in-house capabilities by providing creative ideas, departing from the traditional ad agency processes. Bennett-Day was most recently chief creative officer at Feed in London. Before joining Feed in 2017, he spent three years as group executive creative director at Havas helia, London. It was during this time that he met Howard, who had previously cut his teeth at EHS Brann, Havas’ direct, digital and data marketing group in London. Howard was most recently working as creative director at Havas London. While Few & Far specializes in ideas, it also has a network of curated experts in disciplines including production, strategy, design, technology, PR and editorial, with whom the studio can collaborate as needed. Bennett-Day and Howard believe this style of agency taps into the need for clients to seek best-in-class creative offerings from wherever they can find them. The Few & Far team will avoid the expense and restrictions of a formal headquarters and will base themselves wherever best to serve the client and inspire creativity. Bennett Day noted that a number of clients are taking their work in-house and seeking good ideas without having to engage in a complicated agency relationship. Few & Far launches with two clients: Vivobarefoot and Gail’s Bakery. Bennett-Day and Howard have previously worked across a range of clients including Ella’s Kitchen, Dove, Tesco Clubcard, Adidas and Heinz, and they have produced everything from digital firsts–such as the first ever beer created from A.I.–through data, social and film….
SHOOT’s 22nd Annual New Directors Showcase Event Features Insights From IDA Honoree Dawn Porter, A Cross-section of Industry Pros
SHOOT’s New Directors Showcase (NDS) Event provided varied industry perspectives during a trio of afternoon sessions, and then an evening display of up-and-coming filmmaking talent with the debut screening of the 2024 Showcase Reel followed by a Meet the New Directors panel discussion, all held at the DGA Theatre in NYC last month (12/9). Capping the evening was the NDS Event After-party, hosted by The-Artery and Final Cut at the latter’s facility in Chelsea. In The Director’s Chair With Dawn Porter Kicking off the proceedings was the annual In The Director’s Chair session, this time featuring Dawn Porter just a week after she received the International Documentary Association’s Career Achievement Award, an honor presented annually to an individual film or video maker who, through a body of work, has made a major and lasting contribution to the documentary form. That body of work continues to grow and evolve--as evidenced at this year’s Tribeca Film Festival where she had two feature documentaries: Luther: Never Too Much and Power of the Dream. Luther: Never Too Much, an intimate portrayal of Grammy-winning artist Luther Vandross, was recently released in theaters and will premiere on CNN/MAX on January 1. Also 2024 brought us Porter’s MSNBC Series,... Read More