Experiential advertising agency Momentum Worldwide is expanding its sports sponsorship expertise with the naming of Parisa Howard as Verizon Sports Partnerships lead and NFL expert, who joins from Octagon. Howard was appointed in June before taking maternity leave, and now takes up her role with immediate effect. Based in New York, Howard brings a wealth of agency and sporting experience, having formerly worked at the NFL, Philadelphia Eagles and San Francisco 49ers. In her new role at Momentum, Howard will lead strategic planning and execution of Verizon’s NFL partnerships. Howard joins at an exciting time in the NFL season, with the playoffs beginning in mid-January and the Super Bowl around the corner. She has previously worked with a variety of clients, including Snickers, Honeywell, MGM Resorts, Sprint, Papa John’s, Intel, Dannon, Meijer, as well as Johnson & Johnson and its consumer brands. The agency’s sport offering is led by Sampson Yimer, SVP sponsorship consulting at Momentum Worldwide, with Howard reporting into Melissa Misiak, EVP, group account director, North America….
โAnoraโ Wins Best Film, Director and Actor At The Independent Spirit Awards
Sean Baker's "Anora" won best film, best director and best actor for Mikey Madison at the Independent Spirit Awards on Saturday in what could be a preview of next Sunday's Oscars: The film about a Brooklyn sex worker and her whirlwind affair with a Russian oligarch's son has emerged in recent weeks as an awards season front-runner. The Spirit Awards, held in a beachside tent in Santa Monica, California, is the shaggier, more irreverent sister to the Academy Awards, celebrating the best in independent film and television. Host Aidy Bryant called it "Hollywood's third or fourth biggest night." In accepting the directing prize, Baker spoke passionately about the difficulty of making independent films in an industry that is no longer able to fund riskier films. He said indies are in danger of becoming calling card films โ movies made only as a means to get hired for bigger projects. "The system has to change because this is simply unsustainable," Baker said to enthusiastic applause. "We shouldn't be barely getting by." "Anora's" best film competition included Jane Schoenbrun's psychological horror "I Saw the TV Glow," RaMell Ross' adaptation of Colson Whitehead's "Nickel Boys," Greg Kwedar's incarceration drama "Sing Sing" and Coralie Fargeat's body horror "The Substance." This year had several other possible Oscar winners celebrating. Kieran Culkin, considered an Oscar favorite, won the supporting performance award for "A Real Pain." His director, co-star and writer Jesse Eisenberg won best screenplay for the film about two cousins embarking on a Holocaust tour in Poland. Culkin was not there to accept โ he also missed his BAFTA win last weekend to tend to a family member โ but other Oscar nominees like Madison, Demi Moore, Sebastian Stan and... Read More