Experiential advertising agency Momentum Worldwide is expanding its sports sponsorship expertise with the naming of Parisa Howard as Verizon Sports Partnerships lead and NFL expert, who joins from Octagon. Howard was appointed in June before taking maternity leave, and now takes up her role with immediate effect. Based in New York, Howard brings a wealth of agency and sporting experience, having formerly worked at the NFL, Philadelphia Eagles and San Francisco 49ers. In her new role at Momentum, Howard will lead strategic planning and execution of Verizon’s NFL partnerships. Howard joins at an exciting time in the NFL season, with the playoffs beginning in mid-January and the Super Bowl around the corner. She has previously worked with a variety of clients, including Snickers, Honeywell, MGM Resorts, Sprint, Papa John’s, Intel, Dannon, Meijer, as well as Johnson & Johnson and its consumer brands. The agency’s sport offering is led by Sampson Yimer, SVP sponsorship consulting at Momentum Worldwide, with Howard reporting into Melissa Misiak, EVP, group account director, North America….
Steven Soderbergh Has A Multi-Faceted “Presence” In His Latest Film
Steven Soderbergh isn't just the director and cinematographer of his latest film. He's also, in a way, its central character.
"Presence" is filmed entirely from the POV of a ghost inside a home a family has just moved into. Soderbergh, who serves as his own cinematographer under the pseudonym Peter Andrews (his father's name), essentially performs as the presence, a floating point-of-view that watches as the violence that killed the mysterious ghost threatens to be repeated.
For even the prolific Soderbergh, the film, which opens Friday in theaters, was a unique challenge. He shot "Presence" with a small digital camera while wearing slippers to soften his steps.
The 62-year-old filmmaker recently met a reporter in a midtown Manhattan hotel in between finishing post-production on his other upcoming movie ("Black Bag," a thriller Focus Features will release March 14) and beginning production in a few weeks on his next project, a romantic comedy that he says "feels like a George Cukor movie."
Soderbergh, whose films include "Out of Sight," the "Ocean's 11" movies, "Magic Mike" and "Erin Brockovich," tends to do a lot in small windows of time. "Presence" took 11 days to film.
That dexterous proficiency has made the ever-experimenting Soderbergh one of Hollywood's most widely respected evaluators of the movie business. In a wide-ranging conversation, he discussed why he thinks streaming is the most destructive force the movies have ever faced and why he's "the cockroach of this industry."
Q: You use pseudonyms for yourself as a cinematographer and editor. Were you tempted to credit yourself as an actor for "Presence"?
SODERBERGH: No, but what I did is subtle. For the first and... Read More