NY-based First Wave TV has signed London-based director Kit Lynch-Robinson for U.S. representation. His work spans such brands as Google, Samsung, Ikea, McDonald’s and Peugeot. An early adapter of digital content, Lynch-Robinson’s work has earned notable viral reach for content encompassing documentary, scripted comedy and action genres. Additionally, Lynch-Robinson regularly lends his directorial talents to segments for the BBC series Top Gear. Lynch-Robinson made a name for himself as a director in 2005 by helming one of the films of the visionary interactive Hewlett Packard “Hype” campaign that won 34 industry awards including two Gold Cannes Lions. Embracing the digital space early on, the director has continued to craft inventive approaches to adapting campaigns to the online landscape as seen in his recent work for UK meat snack brand Fridge Raiders via Saatchi & Saatchi London. Lynch-Robinson leveraged user-submitted prototypes of a hands-free snacking device to create quirky test videos that were released through the brand’s social media channels. The “MMM3000” campaign garnered over 110 million impressions and won numerous awards including a Bronze Cannes Lion. Prior to joining First Wave TV, Kit was represented in the U.S. by Saville….Andrea Ball has joined BLVD’s commercial directorial roster. After selling her thesis film, Beats Per Minute, to iTunes for distribution, Ball launched her career assisting award-winning commercial and music video icon Samuel Bayer. Ball was selected for SHOOT’s 2012 New Directors Showcase for her Chevy “Imagination” commercial. In this heartwarming spot, Ball bases a father and son’s nighttime excursion to convey the smooth, otherworldly nature of the Chevy SUV ride. As the spot starts, an iconic recording of a rocket launch propels the story, and the fluid, gravity-free ride begins. A football, a toy plane, and a coffee cup begin to float up as the Chevy reaches zero gravity. The details, VFX and casting help create the perfect picture of the child’s imaginary journey in his father’s Chevy. A recipient of a Panavision New Filmmakers Grant, Ball is a member of the Women in Film, and a Hollywood Foreign Press Fellow….The Cavalry Productions has signed director Ben DeJesus for commercials and digital work. DeJesus has a track record of spots and web work for the Latino market….Production company B-Reel has brought Andy Williams aboard as a managing director and executive producer in New York. Williams has over 10 years of digital marketing experience, including his most recent gigs at Barton F. Graf 9000, LLC and 72andSunny, where he focused on agency digital capabilities, digital thought leadership and on managing the User Experience department….
Britt Wilen Joins David&Goliath As Group Creative Director
As David&Goliath (D&G) celebrates 25 years, the agency is bringing on new creative leadership to help shape its future. Britt Wilen joins as group creative director, bringing her knack for big ideas, executional craft and a track record of work that resonates. In her new role, Wilen will partner closely with clients, diving deep into their challenges to develop work thatโs bold, transformative, with high-impact solutions and cultural relevance.
David Angelo, D&G founder and creative chairman, said of Wilen, โSheโs a true creative force--a Swiss Army knife of innovation--with an energy thatโs as contagious as it is inspiring. We are looking forward to her creative leadership for one of our longest-standing clients, California Lottery, as well as the impact sheโll bring to our โBraveโ culture.โ
Wilen stated, โCreativity is at its best when it surprises people, makes them feel something, or gives them a new way to see the world. Thatโs what I love about this industry, and thatโs what drew me to D&G. They have a fearless approach to ideas and a culture that thrives on collaboration, and Iโm so excited to be part of it.โ
Wilenโs most recent staff position prior to joining D&G was serving as a global creative director at Saatchi & Saatchi where she led major campaigns for Toyotaโs Olympic and Paralympic sponsorship, Expedia and Lexus. Before that, she held senior creative roles at BBDO Worldwide and Leo Burnett, helping shape iconic work for brands like Doritos, Ikea, Mars, and more.
Her work has been recognized with top industry honors, including Cannes Lions, D&AD, The One Show, Clio Awards, and Effies. In addition to her impressive professional career, Wilen boasts a rich and... Read More