Cultivate.Media has added director Joel Limchoc to its roster. His credits include spots for such brands as McDonald’s, Philippine telecom company Globe, and life insurance company Pru Life UK. He’s worked with Lintas, JWT and BBDO, among other agencies. Limchoc was also inducted as the youngest member ever of the Creative Guild of the Philippines’ Hall of Fame and has been honored by top awards including Asia Pacific Adfest, Spikes Asia, London International Advertising Awards, CLIO, D&AD, One Show and Cannes. Limchoc’s hire comes on the heels of Cultivate.Media’s partnership with digital creative studio Click 3X, which allows both parties to bundle and package a wide range of director talent and capabilities from both coasts of the U.S….
Los Angeles-based production company Hound has signed director Bo Mirosseni. After beginning his career in music videos, his freshman effort in the commercial world (a spot for Virgin Mobile) landed him a coveted nomination at the Cannes Young Directors Showcase. Since then he’s been at the helm of campaigns for brands such as Mercedes-Benz, Ray-Ban, and Samsung. Mirosseni’s short films have made the rounds on the festival circuit as well as regularly garnering “Vimeo Staff Pick” status. His recent PSA “The Mom And Dad Bods Anthem” for organ donation website Organize.org is a delightfully absurd and roundabout appeal to sign up for organ donation. Mirosseni has crafted visuals for acts such as Sleigh Bells, Black Moth Super Rainbow and Mystery Skulls, while his clip for Disclosure’s “When A Fire Starts To Burn” landed among the lists of the Top 10 Music Videos of 2014 by Rolling Stone, Huffington Post, Buzzfeed, Stereogum and Video Static. Currently, Mirosseni is in production on a music video for Zhu’s next single. Founded by EPs Missy Galanida and Isaac Rice in March 2016, Hound recently enlisted industry vets Joby Barnhart and Jamie Miller to head its commercial division….
WAX, a New York-based boutique editorial company and creative collective, has added film and commercial editor Eddie Ringer. He comes over from Wildchild + bonch in New York. Prior to that, Ringer spent over eight years at ad agency Butler Shine Stern + Partners (BSSP), where he edited and directed advertising projects spanning broadcast commercials, viral campaigns, and branded content….
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More