Carnival Corporation is set to run its first Super Bowl ad which will ultimately be chosen from four semi-finalists created by BBDO Atlanta and directed by Wally Pfister whose commercial production house affiliation is Reset. The final Super Bowl TV commercial will be sourced from Carnival’s recently launched “World’s Leading Cruise Lines Marketing Challenge” that gives consumers across North America the chance to provide the company with input on its new advertising creative. Hosted by Cedric the Entertainer, this interactive crowdsourcing contest lets consumers “join the company’s marketing team” and vote for their favorite creative concept with a chance to win a grand prize of a yearly cruise for life. Consumers can visit Carnival Corporation’s new campaign hub created by BBDO Atlanta – WorldsLeadingCruiseLines.com – for details on how to vote in the Marketing Challenge. Rough-cut preview videos of the semi-finalist ad concepts are available for review and voting. The final elimination round will help determine which two finalists emerge from the following spots: “Getaway” which shows how cruising gives guests the chance to get away from all the stresses of life; “Cruise Virgin” in which people talk about their first cruise, which they happily remember; “Message in a Bottle” where special cruising moments are in a message in a bottle; and “Mystery Spot,” an idea based on a surprise that will serve as a reminder of how special the sea can be. All four semi-finalist concepts are now in full production via BBDO Atlanta and Pfister who made recently made his feature directorial debut with Transcendence starring Johnny Depp. Pfister earlier served as DP on dozens of films, including Moneyball, The Dark Knight trilogy and Inception, which earned him a Best Cinematography Oscar in 2011….
Director Dag Johan Haugerud’s “Dreams (Sex Love)” Wins Top Prize At The Berlin Film Festival
A Norwegian film about love, desire and self-discovery won top honors at the 75th Berlin International Film Festival on Saturday.
A jury headed by American director Todd Haynes awarded the Golden Bear trophy to "Dreams (Sex Love)" by director Dag Johan Haugerud.
Haynes called it a "meditation on love" that "cuts you to the quick with its keen intelligence."
The film focuses on a teenager played by Ella Øverbyer, infatuated with her female French teacher, and the reactions of her mother and grandmother when they discover her private writings. It's the third part of a trilogy Haugerud has completed in the past year. "Sex" premiered at Berlin in 2024, and "Love" was screened at the 2024 Venice Film Festival.
The runner-up Silver Bear prize went to Brazilian director Gabriel Mascaro's dystopian drama "The Blue Trail." Argentine director Ivan Fund's rural saga "The Message" won the third-place Jury Prize.
The best director prize went to Huo Meng for "Living the Land," set in fast-changing 1990s China.
Rose Byrne was named best performer for her role as an overwhelmed mother in the Mary Bronstein-directed "If I Had Legs, I'd Kick You." Andrew Scott won the supporting performer trophy for playing composer Richard Rodgers in Richard Linklater's "Blue Moon."
The climax of the festival known as the Berlinale came on the eve of Germany's parliamentary elections after a campaign dominated by migration and the economy.
The national election is being held seven months early, after Chancellor Olaf Scholz's governing coalition collapsed in a dispute about how to revitalize the country's economy.
Efforts to curb migration have emerged as a central issue in the campaign — along with the question of how to handle the... Read More