Carnival Corporation is set to run its first Super Bowl ad which will ultimately be chosen from four semi-finalists created by BBDO Atlanta and directed by Wally Pfister whose commercial production house affiliation is Reset. The final Super Bowl TV commercial will be sourced from Carnival’s recently launched “World’s Leading Cruise Lines Marketing Challenge” that gives consumers across North America the chance to provide the company with input on its new advertising creative. Hosted by Cedric the Entertainer, this interactive crowdsourcing contest lets consumers “join the company’s marketing team” and vote for their favorite creative concept with a chance to win a grand prize of a yearly cruise for life. Consumers can visit Carnival Corporation’s new campaign hub created by BBDO Atlanta – WorldsLeadingCruiseLines.com – for details on how to vote in the Marketing Challenge. Rough-cut preview videos of the semi-finalist ad concepts are available for review and voting. The final elimination round will help determine which two finalists emerge from the following spots: “Getaway” which shows how cruising gives guests the chance to get away from all the stresses of life; “Cruise Virgin” in which people talk about their first cruise, which they happily remember; “Message in a Bottle” where special cruising moments are in a message in a bottle; and “Mystery Spot,” an idea based on a surprise that will serve as a reminder of how special the sea can be. All four semi-finalist concepts are now in full production via BBDO Atlanta and Pfister who made recently made his feature directorial debut with Transcendence starring Johnny Depp. Pfister earlier served as DP on dozens of films, including Moneyball, The Dark Knight trilogy and Inception, which earned him a Best Cinematography Oscar in 2011….
Director Jun Diaz Joins m ss ng p eces For U.S. Commercial Representation
Production company m ss ng p eces has added Jun Diaz to its directorial roster for U.S. commercial representation. Diaz has helmed dozens of campaigns for brands including the NFL, IKEA, BMW, Samsung, Converse, Mastercard, Seamless, Heineken, eBay, and the Ad Council. He also created a series of captivating films for the Council of Fashion Designers of America (CDFA) Awards.
Diaz’s inspiring PSA entitled “Make Them Visible” for the NYC Rescue Mission was an experiment featuring footage of unsuspecting people walking by their family members, all dressed to appear homeless. The footage was then shown to the unaware people, leaving many speechless and emotionally moved to tears. Profoundly affecting, the PSA reached two million views in three days and earned a spot on YouTube’s Top 20 Worldwide.
Prior to joining m ss ng p eces, Diaz was most recently represented by production company O Positive.
Half Filipino and half Japanese, Diaz was born in Tokyo. He grew up traveling to various parts of Southeast Asia and East Africa with his parents and four siblings before moving to the U.S. to pursue his dream of becoming a director. Forging his own path in the industry, Diaz was an editor for over a decade before transitioning to directing. He gained widespread acclaim for his work in commercials and feature films, with editing credits including American Movie, Home Movie, and the critically acclaimed The Kid Stays In The Picture, for which he received an ACE Eddie Award nomination for Best Edited Documentary Film.
“Kate, Ari, Brian, and the whole m ss ng p eces team have built a community,” said Diaz. “Creatively, I mesh so well with them. In some ways, I feel it’s a new beginning for me, because you can never... Read More