Carnival Corporation is set to run its first Super Bowl ad which will ultimately be chosen from four semi-finalists created by BBDO Atlanta and directed by Wally Pfister whose commercial production house affiliation is Reset. The final Super Bowl TV commercial will be sourced from Carnival’s recently launched “World’s Leading Cruise Lines Marketing Challenge” that gives consumers across North America the chance to provide the company with input on its new advertising creative. Hosted by Cedric the Entertainer, this interactive crowdsourcing contest lets consumers “join the company’s marketing team” and vote for their favorite creative concept with a chance to win a grand prize of a yearly cruise for life. Consumers can visit Carnival Corporation’s new campaign hub created by BBDO Atlanta – WorldsLeadingCruiseLines.com – for details on how to vote in the Marketing Challenge. Rough-cut preview videos of the semi-finalist ad concepts are available for review and voting. The final elimination round will help determine which two finalists emerge from the following spots: “Getaway” which shows how cruising gives guests the chance to get away from all the stresses of life; “Cruise Virgin” in which people talk about their first cruise, which they happily remember; “Message in a Bottle” where special cruising moments are in a message in a bottle; and “Mystery Spot,” an idea based on a surprise that will serve as a reminder of how special the sea can be. All four semi-finalist concepts are now in full production via BBDO Atlanta and Pfister who made recently made his feature directorial debut with Transcendence starring Johnny Depp. Pfister earlier served as DP on dozens of films, including Moneyball, The Dark Knight trilogy and Inception, which earned him a Best Cinematography Oscar in 2011….
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More