Carnival Corporation is set to run its first Super Bowl ad which will ultimately be chosen from four semi-finalists created by BBDO Atlanta and directed by Wally Pfister whose commercial production house affiliation is Reset. The final Super Bowl TV commercial will be sourced from Carnival’s recently launched “World’s Leading Cruise Lines Marketing Challenge” that gives consumers across North America the chance to provide the company with input on its new advertising creative. Hosted by Cedric the Entertainer, this interactive crowdsourcing contest lets consumers “join the company’s marketing team” and vote for their favorite creative concept with a chance to win a grand prize of a yearly cruise for life. Consumers can visit Carnival Corporation’s new campaign hub created by BBDO Atlanta – WorldsLeadingCruiseLines.com – for details on how to vote in the Marketing Challenge. Rough-cut preview videos of the semi-finalist ad concepts are available for review and voting. The final elimination round will help determine which two finalists emerge from the following spots: “Getaway” which shows how cruising gives guests the chance to get away from all the stresses of life; “Cruise Virgin” in which people talk about their first cruise, which they happily remember; “Message in a Bottle” where special cruising moments are in a message in a bottle; and “Mystery Spot,” an idea based on a surprise that will serve as a reminder of how special the sea can be. All four semi-finalist concepts are now in full production via BBDO Atlanta and Pfister who made recently made his feature directorial debut with Transcendence starring Johnny Depp. Pfister earlier served as DP on dozens of films, including Moneyball, The Dark Knight trilogy and Inception, which earned him a Best Cinematography Oscar in 2011….
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More